Cornerstone League · 5 months ago
Senior Public Affairs Specialist
Plano, Texas, United States
Full-time
Onsite
Mid, Senior Level
$85K/yr - $90K/yr
5+ years expCornerstone League is an organization focused on enhancing the visibility and influence of credit unions. They are seeking a Senior Public Affairs Specialist to shape and execute their public affairs strategy, focusing on media relations, advocacy communications, and strategic communications planning.
AdviceBankingCompliance
Responsibilities
With the Director of Communications, draft and distribute press releases, op-eds, media advisories, and statements on behalf of the association and its leadership
Collect member stories and assist in responding to media inquiries and proactively pitching advocacy-specific stories to advance the credit union movement’s policy and reputational objectives
Create compelling messaging and content to support the association’s advocacy initiatives at the federal and state levels
Collaborate with advocacy and regulatory teams to translate complex policy issues into clear, impactful narratives
Develop toolkits, fact sheets, talking points, and other materials to support member engagement in grassroots advocacy
Responsible for enhancing, protecting, and promoting Cornerstone’s family of brands by conceptualizing, writing, and editing strategic, accurate, and concise content for external and internal audiences
Support the development and implementation of comprehensive public affairs campaigns
Create promotional copy/messaging and lead the promotion of select events, including the creation of materials for both members and lawmakers
Monitor and analyze media coverage and public sentiment; work with Communications team to adjust messaging and strategy as needed
Partner with internal teams to ensure consistency and alignment across all communications platforms
Assist with other communications campaigns as assigned
Draft speeches/scripts/presentations, blogs, and other thought leadership content for executives and subject matter experts
Project management and creation of advocacy publications (including newsletters, legislative summaries, and event materials), and major initiatives
Support the Communications department in the development of Cornerstone’s publications
Assist in managing communication efforts during sensitive issues or crises affecting the credit union industry
Help develop proactive messaging and reactive strategies that protect and enhance the industry’s reputation
Qualification
Required
Bachelor's degree in English, Journalism, Communications, Public Relations, or related field, or equivalent combination of education and experience
Strong understanding of the legislative and regulatory process and the ability to craft persuasive messages on complex policy issues
Experience managing multiple priorities in a fast-paced, collaborative environment
Strong knowledge of writing styles and guidelines; ability to create, coordinate, and edit copy for communications channels
Knowledge of AP Style required
Intermediate MS Office application skills and Adobe Acrobat
Working knowledge of product and event marketing techniques
Understanding of credit union operations, products, and services
Minimum 5 years of experience in public affairs, media relations, or strategic communications, preferably within a trade association, advocacy organization, or financial services environment
Excellent grammar and communication skills, attention to detail, and accurate listening and reporting skills
Must maintain confidentiality and be service-oriented
Preferred
Communications, Public Relations, Marketing, or equivalent experience at a credit union
Experience with project management systems such as Monday.com and/or CRM like SalesForce
Knowledge of the credit union industry and/or financial policy landscape strongly preferred
Basic knowledge of Adobe Creative Suite is appreciated, but not required
Familiarity with modern technologies and methodologies in communications, public relations, graphic and web design, and production
Company
Cornerstone League
Cornerstone League provides advocacy, compliance and regulatory support that helps credit unions to grow and succeed.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Caroline Willard, CCE, CUDE, CAE
President & CEO
Ryan Dold, CUDE
Chief Revenue Officer
Recent News
2025-09-12
Company data provided by crunchbase