Badger State Brewing · 5 months ago
Marketing Team Lead
Green Bay, WI
Full-time
Onsite
Mid Level
3+ years expBadger State Brewing is seeking a Marketing Team Lead to promote their brand, products, and events to increase sales and customer loyalty. The role involves managing social media, planning events, creating advertising campaigns, and collaborating with businesses to enhance brand visibility.
BrewingCraft BeerEventsFood and BeverageWine And Spirits
Responsibilities
Creating and curating engaging content for social media platforms, interacting with followers, and running targeted advertising campaigns
Organizing and promoting brewery events, such as taproom events, festivals, and special releases, to attract customers and build brand awareness
Developing and implementing strategies to encourage repeat business and build a loyal customer base
Developing and executing advertising strategies across various channels, including digital, print, and radio
Working with bars, restaurants, retailers, and other businesses to expand the brewery's reach and increase sales
Building relationships with media outlets and influencers to generate positive press coverage and brand visibility
Ensuring consistent brand messaging and visual identity across all marketing materials and platforms
Monitoring market trends, analyzing sales data, and identifying opportunities for growth
Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp
Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content
Plan, organize and implement a range of social media programs
Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
Develop and maintain ongoing relationships with craft beverage community
Website maintenance and upkeep; collect and maintain website analytics on a regular basis
Qualification
Required
Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelor's degree in marketing with 2 years experience in the field
Understanding of engaging content including photos, video, editing
Aptitude for exceptional copywriting
Project management minded with strong organizational skills
Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
Availability to work nights and weekends as needed
Preferred
Event Planning Experience: Experience in planning and executing successful events is beneficial
Passion for beer, craft beverages, and the social nature of communal imbibing
Benefits
Incentive based commission, mileage and expense reimbursement.
Flexible Schedule and flex days for salary employees covering weekend events
401k +Match
Paid Parental Leave
Travel Reimbursement
Mileage Reimbursement
Up to 21 days of Paid Time Off With Tenure
Beer and Merchandise Allowance
Company
Badger State Brewing
Welcome to Badger State Brewing Craft Brewery and Event Venue near Lambeau Field in Green Bay, WI At Badger State Brewing, we believe that craft beer is more than just a drink—it’s an experience that brings people together.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
A
Andrew F.
President & Founder
Company data provided by crunchbase