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Navan · 9 hours ago

Product Marketing Manager, AI Solutions

San Francisco, CA

Full-time

Hybrid

Senior Level

$105K/yr - $198K/yr

7+ years exp

Navan is a global leader in the travel and expense management industry, and they are seeking a dynamic and strategic Product Marketing Manager to drive the strategic direction and positioning for their AI solutions. The role involves developing go-to-market plans, crafting compelling messaging, conducting market research, and collaborating with cross-functional teams to enhance product positioning and marketing strategies.

Business TravelFinancial ServicesPaymentsSoftware

Responsibilities

Go-to-Market Planning: Develop and execute comprehensive go-to-market plans for new and existing products, ensuring successful adoption and engagement

Positioning and Messaging: Work with Product and Sales to define target audiences and craft clear, compelling messaging and positioning that differentiates Navan’s capabilities in the market

Market Insights: Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies

Sales Enablement: Partner with Enablement and Field teams to develop tools, training, and resources that enhance their ability to sell Navan’s products effectively

Content Creation: Create a variety of marketing materials, including product collateral, case studies, white papers, and blog posts that highlight the value of Navan’s capabilities. Ensure consistency across all touchpoints

Campaign Development: Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention

Performance Analysis: Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals

Cross-Functional Collaboration: Work closely with product management, sales, customer success, and other teams to align on product strategy and execution