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Floodbase · 17 hours ago

GTM Strategy Director, Analytics

United States

Full-time

Remote

Mid Level

$130K/yr - $190K/yr

3+ years exp

Floodbase is an innovative company focused on addressing flood risk through its AI platform. The GTM Strategy Director will lead the development and execution of go-to-market strategies, enhance partner relationships, and drive commercial results to support the growth of flood insurance products.

Food and BeverageRisk ManagementService Industry

Responsibilities

Leverage market and customer insights to define and independently execute go-to-market strategies to drive growth across target market segments and products

Identify, build, and independently manage insurance partner and/or client relationships, including at industry events, on webinars, and across external touchpoints

Support sales by creating tailored strategies and value propositions for specific customer opportunities

Develop collateral that addresses client challenges, and for late-stage sales calls or presentations, act as a subject matter expert in market dynamics and product capabilities

Conduct in-depth market research to prioritize and refine market segments, ideal customer profiles (ICPs), buyer and user personas, and competitive positioning

Gather and analyze qualitative and quantitative market insights to drive strategic feedback loops for executive leadership and to inform commercial, product, and marketing strategies for specific product lines and/or market segments

Qualification

Go-to-Market StrategyMarket AnalysisData-Driven InsightsProduct MarketingCommercial StrategyStakeholder ManagementCustomer-Centric Attitude

Required

A B2B go-to-market specialist with 3-6 years of experience in a commercial function, with at least 2-3 years of experience leading product marketing, strategy, business development, or product initiatives in an early-stage or 0-to-1 environment

Demonstrated success in deriving sales insights from disparate data sources and using them to develop commercial strategies

A strong track record of influencing executive stakeholders with data-driven insights, compelling product value propositions, and strategic thinking

Highly motivated to drive the growth of geospatial or climate analytics and/or data-driven SaaS products in new markets using product-led growth strategies

Highly customer-centric attitude with experience in forming impactful and memorable product value propositions

A clear communicator who excels at organization and stakeholder management