SixSpeed · 3 days ago
Director of Public Relations
SixSpeed is a full-service advertising agency that is employee-owned and consumer-centric. The Director of PR will lead earned media strategies, translate campaign concepts into impactful stories, and mentor team members while driving PR efforts for the agency.
Marketing & Advertising
Responsibilities
Lead earned media strategy and execution across client campaigns and internal brand efforts
Translate campaign concepts into bold, resonant stories across press, social, events, and community
Pitch and secure media coverage that builds brand credibility and cultural cachet
Identify and amplify opportunities across traditional, digital, influencer, and experiential channels
Create compelling media materials (press releases, story pitches, briefing docs, op-eds, etc.)
Own reporting of PR success—coverage, reach, resonance, and direct impact
Collaborate deeply with strategy, creative, production, and digital teams to ensure integrated amplification
Support new business pursuits with cultural amplification POVs and PR opportunity thinking
Mentor team members and support the build-out of a future PR team
Qualification
Required
6–8 years of experience in PR, creative communications, or integrated agency roles
Demonstrated experience working closely with creative, strategy, and production partners
Strong portfolio of culturally resonant earned campaigns — especially in outdoor lifestyle, sports, or action brands
Exceptional creative instincts — able to spot and sell through ideas that deserve attention
Superior writing skills (AP Style a plus; video/script writing a bonus)
Experience with cross-channel storytelling across social, digital, experiential, and media
Ability to connect creativity to business outcomes and media strategy
Demonstrated leadership experience — team mentorship or management preferred
Deep curiosity, trend fluency, and a bias for action