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ProperExpression · 2 months ago

B2B Marketing Account Manager (Agency)

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

ProperExpression is a boutique growth marketing agency specializing in B2B SaaS, Tech, and Professional Services. The B2B Marketing Account Manager will lead client strategy, manage relationships, and oversee multi-channel marketing campaigns for innovative tech organizations.

AdvertisingContent MarketingDigital MarketingEmail MarketingSEO

Responsibilities

Manage day-to-day relationships with clients

Create weekly meeting agendas for client meetings and present main updates to the client

Supervise work of account coordinators and specialists on all project management and client management-related work

Contribute to the overall account strategy and tactics along with the Account Director

Participate in the formulation of marketing strategy at the inception of a client engagement

Develop multi-channel campaign calendars under the guidance of the Account Director. This includes developing campaign themes, targeting, the structure of the offer, and distribution channels. Campaigns can include email, ads, content, SEO, webinars and more

Work with our team of experts and specialists, including designers, copywriters, web developers, PPC teams etc., to deliver top-quality campaigns

Be the final reviewer on all campaign materials, ensuring quality standards and adherence to marketing best practices

Create performance reports, analyze results and optimize campaigns

Ensure timely delivery & proper implementation of campaigns

Monitor internal team assignments, follow up with task owners and stakeholders, making sure everything is running on track

Qualification

B2B MarketingHubSpotCampaign ManagementGoogle AnalyticsSEOClient Relationship ManagementCommunicationOrganizational SkillsSelf-Starter

Required

Organized and process-driven. High attention to detail

Client-facing personality, comfortable speaking to senior executives

Tech-Savvy: ability to learn and master marketing software such as HubSpot, SEMRush, etc

Excellent verbal communication and writing skills

Driven, self-starter personality with the ability to work in a fast-paced environment

Result-Driven and able to analyze and improve performance

Sense of ownership and pride in your performance and growth trajectory

4+ Years of Professional Marketing Experience

At least 2 years in a B2B Marketing role

At least one year in a Marketing agency environment

Experience in managing accounts and client relationships, leading meetings, and being the main point of contact for clients

Well-versed with HubSpot (preferred) or comparable CRM software

Experience creating and managing successful demand generation campaigns for B2B companies

Experience using multi-channel approaches combining advertising, SEO, emails, webinars, etc., to generate leads

Experience analyzing campaign results and testing optimizations to improve conversions & results

Experience overseeing the timely delivery of projects, from ideation to launch, while collaborating with cross-functional teams

Experience with Google's marketing suite of products, including Google Analytics, Google Search Console, Google Ads, Google My Business, Tag Manager, etc