Anaplan · 1 week ago
Senior Product Marketing Manager – Anaplan Intelligence (AI)
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$163K/yr - $220K/yr
4+ years expAnaplan is a company focused on optimizing business decision-making through their AI-infused scenario planning platform. They are seeking a Senior Product Marketing Manager to shape and evangelize their AI capabilities, defining and executing go-to-market strategies to enhance enterprise business planning processes.
Enterprise SoftwareInformation TechnologyInsurTechProductivity Tools
Responsibilities
Own and drive product marketing strategy for Anaplan Intelligence, helping shape and refine our AI narrative, messaging, and market positioning in a differentiated way
Develop clear, compelling positioning that explains how our predictive, generative, and agentic AI capabilities deliver transformational value in Enterprise Business Planning - improving productivity, agility, and decision excellence for large enterprise customers
Partner with product management and strategy teams to contribute to product strategy, roadmap, and the creation of compelling visual use cases that demonstrate the real-world benefits of Anaplan Intelligence and AI — bringing market, customer, and competitive insights that shape innovation priorities
Evangelize Anaplan Intelligence externally, representing Anaplan at industry conferences, webinars, and customer forums – working with our solutions marketing team, to confidently communicate how AI transforms enterprise planning across finance, supply chain, sales, and workforce
Work closely with our AR team and industry analysts (e.g. Gartner, Forrester, IDC) and media to ensure Anaplan’s AI capabilities are understood, accurately represented, and well-positioned in solution assessments and market reports
Create messaging frameworks, GTM materials, enablement content, and conceptual/demo videos that showcase how Anaplan Intelligence drives enterprise productivity - helping GTM teams position us against competitors
Partner with campaigns, demand generation, and content teams to ensure AI-related content fuels pipeline growth and supports leadership positioning
Track AI industry trends, analyst assessments, and competitive moves - and turn these insights into clear, actionable recommendations for GTM and product teams
Qualification
Required
4+ years of enterprise B2B SaaS product marketing experience, with significant recent focus on artificial intelligence capabilities or products sold to large enterprise customers, ideally to Senior IT, CIOs, and technical decision-makers
Strong experience positioning and marketing predictive, generative, and agentic AI capabilities, with the ability to translate complex AI concepts into clear, differentiated messaging and customer-centric value propositions
Experience in Enterprise Performance Management (EPM), Integrated Business Planning (IBP), or Business Intelligence (BI), or demonstrated ability to learn complex platforms quickly
Proven track record contributing to AI product strategy and roadmap discussions, using customer, market, and competitive insights to influence innovation priorities
Comfortable and credible evangelizing AI solutions externally - presenting at conferences, webinars, analyst briefings, and customer forums
Experience working with industry analysts (e.g. Gartner, Forrester, IDC) and AR/PR teams to shape solution assessments, category positioning, and market perception
Demonstrated ability to create messaging frameworks, GTM materials, and enablement content that successfully support competitive positioning and sales execution
Skilled in cross-functional collaboration — partnering with product, sales, campaigns, demand generation, and content teams in a fast-scaling, global SaaS environment
Excellent written and verbal communication skills for engaging both technical and business audiences
Preferred
Bachelor's degree from an accredited university; advanced qualifications or certifications in product marketing, AI/ML, or enterprise SaaS are a plus
Familiarity with planning platforms like Anaplan or similar technologies
Understanding of Enterprise Business Planning, including how artificial intelligence is transforming decision-making across finance, supply chain, sales, and workforce/HR planning
Experience shaping or contributing to AI category leadership narratives in collaboration with industry analysts, AR/PR teams, and external thought leadership channels
Proven success creating and executing sales enablement and competitive positioning strategies for AI or analytics solutions
Familiarity with key competitors in enterprise business planning, and how Anaplan can differentiate its AI capabilities in the market
Ability to write, speak, and present about AI's role in enterprise productivity, decision excellence, and planning transformation in a way that resonates with both technical and business audiences
Passion for AI innovation and for helping shape how artificial intelligence drives the future of enterprise business planning
Company
Anaplan
Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling.
1001-5000 employees
H1B Sponsorship
Anaplan has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (25)
2024 (21)
2023 (54)
2022 (72)
2021 (104)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$299.9MKey Investors
Premji InvestFounders Circle CapitalDFJ Growth
2022-03-20Acquired
2018-10-12IPO
2018-01-01Secondary Market
Leadership Team
Charles E. Gottdiener
Chief Executive Officer
Juli Hansen
Global Client Director
Recent News
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