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Cognisol · 5 months ago

Sr. MarTech Developer (CDP / AEP / Tealium)

Irving, Texas, United States

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Cognisol is seeking a highly skilled and experienced MarTech Developer with a strong focus on customer data and media marketing. In this role, you will design, develop, and implement innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth, collaborating closely with various teams to translate business requirements into robust MarTech solutions.

Information Technology & Services

Responsibilities

Design and implement a robust media marketing architecture for new and existing customers, encompassing

Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video)

Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels)

Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences

Design and Integrate rules-based and machine learning-based personalization models

Design and implement a CDP strategy, including:

Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data

Develop and maintain customer segments based on behavioral, demographic, and other relevant data

Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns

Design and implement a robust prospect data store, including:

Data acquisition and enrichment strategies

Data quality and hygiene processes

Data privacy and compliance considerations

Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

Facilitate communication and knowledge sharing across all stakeholders

Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target

Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP)

Need Strong TEALIUM Audience Stream experience. Must have

Strong understanding of data integration, data warehousing, and data pipelines

Proficiency in SQL and NoSQL databases

Experience with cloud computing platforms (GCP)

Qualification

Tealium Audience StreamCustomer Data Platform (CDP)Data IntegrationGCPSQLNoSQLJavaPythonAdobe TargetKafkaPegaAnalytical SkillsCommunication SkillsProblem-Solving SkillsTeamworkDetail-Oriented

Required

Bachelor's degree in Computer Science, Engineering, or a related field

10+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations

Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target

Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP)

Strong programming skills in Java, Python, or other relevant languages

Experience with data integration tools and technologies

Proficiency in SQL and NoSQL databases

Experience with cloud computing platforms (GCP)

Excellent communication and interpersonal skills

Strong analytical and problem-solving skills

Ability to work independently and as part of a team

Detail-oriented and organized

Passion for data-driven marketing and customer experience