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Industry · 5 months ago

Community Engagement Ambassador & Marketing Coordinator

Santa Rosa, California, United States

Full-time

Onsite

Senior Level, Lead/Staff

12+ years exp

YogaSix Santa Rosa is seeking a passionate, energetic, and creative Community Engagement & Marketing Coordinator to grow their local presence and elevate the YogaSix brand. The role involves local marketing, events, partnerships, and content creation to foster authentic connections within the community.

HospitalityInternetProfessional NetworkingRecruitingSaaSService Industry

Responsibilities

Plan and execute weekly in-studio activations that surprise and delight (e.g., wellness vendor days, tea tastings, themed classes)

Coordinate milestone celebrations for members (e.g., 100-class achievements, birthdays, transformation journeys)

Highlight a "Member of the Month" with social features and exclusive perks like merchandise, class packs, or free workshops

Manage community boards, gratitude walls, and wellness challenges to boost connection and retention

Build strategic partnerships with local businesses, wellness providers, and apartment communities to drive trial and engagement

Coordinate pop-up yoga classes at parks, farmers markets, coworking spaces, and community events

Establish corporate wellness programs with local companies, offering exclusive rates or tailored class experiences

Develop referral and incentive programs to reward member advocacy and stimulate organic growth

Own the studios local Instagram and Facebook accounts - post daily stories, reels, and behind-the-scenes highlights

Collaborate with instructors to film engaging short-form videos (e.g., pose breakdowns, class intros, yoga tips)

Launch creative social media contests and referral campaigns (e.g., Bring a Friend Free Week, Post-Class Glow Up)

Host quarterly themed classes and community events (e.g., Full Moon Flows, Holiday Yoga Parties, 108 Sun Salutations)

Organize studio open houses and bring-a-friend events to drive lead generation and trial

Support major events like grand openings, anniversaries, and community days with vendors, giveaways, and live music

Partner with the Sales Team to capture and nurture leads from events, social campaigns, and pop-ups

Keep marketing metrics up to date in the CRM and assist with lead follow-ups

Collect member and prospect feedback to continually optimize outreach and event strategies

Qualification

Marketing experienceCommunity outreachEvent planningSocial media savvyYoga backgroundCommunicatorHighly organizedRelationship builderResourcefulVibrant personalityApproachableWellness-orientedPassionate about yogaSelf-motivated