Orvix Engineering ยท 5 months ago
Digital Marketing Specialist
North Carolina, North Carolina, United States
Full-time
Hybrid
Mid Level
$28/hr - $45/hr
3+ years expOrvix Engineering is looking for a proactive and results-driven Digital Marketing Specialist to join their marketing team. In this role, you will be responsible for developing, executing, and optimizing online marketing campaigns to increase the company's digital presence and drive business growth while collaborating closely with internal stakeholders.
Information Technology & Services
Responsibilities
Develop, implement, and optimize digital marketing strategies to enhance Orvix Engineerings online presence and brand visibility
Lead digital marketing campaigns across various platforms, including paid search (Google Ads), social media advertising (LinkedIn, Twitter, Facebook, etc.), email marketing, and display advertising
Manage and optimize the companys website, ensuring it is up-to-date, user-friendly, and aligned with the companys brand and marketing goals
Stay current with industry trends, emerging technologies, and competitor activities to inform digital marketing strategies
Implement and manage SEO strategies to improve the organic search visibility of Orvix Engineerings website
Conduct keyword research, optimize website content, and ensure technical SEO best practices are followed
Create and manage content for digital channels, including website pages, blog posts, case studies, whitepapers, and social media posts that highlight Orvix Engineerings expertise
Collaborate with the engineering team to produce thought leadership content that communicates complex technical concepts in a clear and engaging manner for a diverse audience
Develop, manage, and optimize the companys social media profiles and presence, ensuring consistent branding and messaging across platforms
Plan, execute, and track social media campaigns that promote Orvix Engineerings services, projects, and thought leadership
Monitor and engage with followers, influencers, and industry professionals on social media to build relationships and promote brand awareness
Design and implement PPC campaigns, including Google Ads, LinkedIn Ads, and other relevant platforms
Continuously monitor, analyze, and optimize ad campaigns to ensure maximum ROI and performance
Set up conversion tracking, create reports, and analyze the performance of paid campaigns, making data-driven recommendations to improve results
Utilize analytics tools (Google Analytics, social media insights, etc.) to track the performance of digital marketing campaigns and measure KPIs such as website traffic, conversion rates, and lead generation
Provide regular reports on campaign performance and adjust strategies accordingly to meet business objectives
Analyze competitors' digital marketing activities and identify opportunities for differentiation and improvement
Plan and execute email marketing campaigns to nurture leads, increase engagement, and promote company services and projects
Segment email lists, personalize messaging, and track the success of campaigns through metrics such as open rates, click-through rates, and conversions
A/B test email subject lines, content, and design to continuously improve performance
Ensure all digital marketing efforts are aligned with Orvix Engineerings brand guidelines, maintaining consistency in messaging, visuals, and tone across all channels
Propose and implement innovative digital marketing ideas to increase engagement and drive business growth
Qualification
Required
Bachelor's degree in Digital Marketing, Marketing, Communications, or a related field
Minimum of 3-5 years of experience in digital marketing, with a focus on B2B or technical industries such as engineering, construction, or manufacturing
Proficiency in digital marketing tools (Google Ads, LinkedIn Ads, SEMrush, Hootsuite, etc.)
Strong understanding of SEO, SEM, and content marketing best practices
Familiarity with content management systems (CMS) such as WordPress and web analytics platforms like Google Analytics
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot)
Ability to develop creative digital campaigns that are engaging, informative, and aligned with the companys brand
Strong analytical mindset with the ability to interpret data, track KPIs, and optimize campaigns for maximum performance
Excellent written and verbal communication skills, with the ability to translate technical concepts into digestible content for a broader audience
Ability to manage multiple digital marketing campaigns simultaneously, prioritize tasks, and meet deadlines
Preferred
Experience working within the engineering or technical industries
Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
Knowledge of HTML/CSS and experience with landing page optimization
Experience with video marketing and managing YouTube channels
Benefits
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off (PTO)
Company
Orvix Engineering
Orvix Engineering | Engineering Excellence, Redefined At Orvix Engineering, we specialize in delivering cutting-edge civil engineering solutions that drive progress, innovation, and sustainability.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase