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Bumble Inc. · 5 months ago

Associate Director, Brand (6 Month Contract)

US NY New York

Full-time, Contract

Hybrid

Senior Level

Bumble Inc. is an equal opportunity employer seeking an experienced Associate Director, Brand for a 6-month maternity leave cover. This senior-level role is critical in shaping and activating the brand across social media, talent, and events, while collaborating with various teams to deliver integrated campaigns.

Computer Software

Responsibilities

Lead the global social media strategy, ensuring it aligns with overarching brand and business objectives

Oversee day-to-day execution of social activity, including always-on and campaign-specific content

Manage 1 x direct report responsible for social media management

Collaborate cross-functionally with teams across PR, Growth, Product Marketing, and Creative to align plans and deliver integrated social campaigns

Monitor performance, optimize content strategy, and stay ahead of cultural and platform trends

Lead high profile talent strategy in collaboration with E-Team leads across Marketing, Comms and Product

Coordinate plans and strategy with key stakeholders and their teams, project manage key timelines and manage contracts/ finance

Manage external talent agencies and partners to execute high profile talent strategy

Manage agencies to procure celebrity talent for campaigns/ activations where needed

Lead the brand strategy for major consumer-facing events that drive buzz, engagement, and earned media

Define the creative vision, programming direction, and talent involvement for events in collaboration with the Director of Experiential

Manage relationships with external event agencies, vendors, and key partners to ensure seamless execution and delivery

Collaborate with internal stakeholders including comms, creative, partnerships, and legal to ensure cross-functional alignment

Qualification

Brand marketing experienceSocial media strategyTalent managementEvent strategyAgency managementCommunicatorRelationship builderStrategic thinkerOrganizational skills