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Scope3 · 4 months ago

CRM Administrator

United States

Full-time

Hybrid

Mid Level

4+ years exp

Scope3 is the industry’s leading collaborative sustainability platform focused on reducing digital waste and carbon emissions from advertising. The CRM Administrator will manage and optimize the HubSpot ecosystem, driving CRM adoption and enhancing operational efficiency across Marketing, Sales, and Service teams.

GreenTechMedia and EntertainmentSoftwareSupply Chain Management

Responsibilities

Lead the overall administration and utilization of HubSpot, ensuring system stability and performance across throughout the customer journey

Partner with cross-functional teams to develop, project manage and implement strategies to enhance Scope3's business and marketing automation

Execute HubSpot optimizations to increase lead generation, improve lead routing workflows, increase conversion rates, and shorten sales cycles to enable the Commercial team to meet revenue targets

Manage and optimize the HubSpot renewal pipeline to improve visibility and efficiency of the renewal process

Partner with Commercial Operations and Finance leadership to develop and maintain comprehensive reporting dashboards tracking key performance metrics, with emphasis on pipeline visibility to enable forecast accuracy

Create and maintain pipeline velocity reporting, deal aging tracking, lead conversion rate reporting, win/loss analysis, sales cycle length reporting, churn and retention reporting, to support Scope3 growth initiatives

Develop sales productivity reporting to enable performance monitoring for Commercial leads

Facilitate and foster best practice GTM Sales/CS routines through HubSpot with emphasis on operational efficiency goals

Build and refine conversion funnel models and workflows from marketing activities through deal closure, identifying bottlenecks and implementing best practices to improve Scope3’s overall performance

Champion data integrity initiatives, establishing protocols for accurate data entry and ongoing maintenance to support the Commercial team’s reporting requirements

Design and deliver targeted HubSpot training programs for cross-functional teams with focus on best practices and HubSpot feature adoption to improve operational efficiency

Partner with Engineering to project manage priority system integrations with HubSpot

Evaluate and implement automation opportunities to reduce manual processes and increase team productivity

Qualification

HubSpot CRM AdministrationData AnalyticsSales Process UnderstandingHubSpot CertificationsReport BuildingProcess-Oriented MindsetCommunicationProblem-Solving Skills