Plaid · 2 hours ago
Product Marketing Manager - Payments
New York, NY
Full-time
Hybrid
Mid, Senior Level
$133K/yr - $184K/yrPlaid is dedicated to empowering financial transformation by building tools and experiences for developers. As a Product Marketing Manager for Payments, you will play a crucial role in driving go-to-market strategies and ensuring successful product launches, focusing on enhancing bank payment experiences for various stakeholders.
BankingFinancial ServicesFinTech
Responsibilities
Evaluate product–market fit in new markets or verticals by analyzing customer pain points, alternatives, and willingness to pay
Define, prioritize, and iterate on ideal customer profiles (ICP) and target segments based on customer needs, buying dynamics, and sales efficiency
Design and run MVP or pilot GTM programs to validate positioning, pricing, and adoption before broader rollout
Develop compelling value propositions and messaging frameworks tailored to different buyer and user personas
Activate messaging through sales enablement, campaigns, content, and launch programs to drive acquisition and conversion
Analyze the end-to-end sales and marketing funnel to identify friction points and diagnose root causes
Partner with Sales, Growth, and Product to develop and execute data-backed action plans that improve conversion, velocity, and win rates
Use qualitative insights and quantitative data to continuously refine GTM strategy and positioning
Qualification
Required
Proven experience in product marketing, go-to-market strategy, or growth roles in B2B or B2B2C technology companies
Strong analytical and problem-solving skills, with the ability to diagnose funnel performance and translate insights into action
Demonstrated ability to assess product–market fit and define ICPs in ambiguous or early-stage environments
Experience designing and executing MVP or pilot programs to test hypotheses and inform GTM decisions
Ability to craft clear, differentiated value propositions for complex products and activate them across channels
Comfortable partnering cross-functionally with Product, Sales, Data, and Engineering
Experience in fintech, payments, or regulated products is required
Excellent communication skills, with the ability to influence stakeholders through structured thinking and clear narratives
Company
Plaid
Plaid develops financial technology infrastructure that enables applications to connect with users' bank accounts and financial data.
Founded in 2013
501-1000 employees
H1B Sponsorship
Plaid has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (41)
2024 (41)
2023 (42)
2022 (53)
2021 (30)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$1.31BKey Investors
Franklin TempletonAltimeter CapitalGoldman Sachs Investment Partners
2025-04-03Series Unknown· $575M
2025-04-03Secondary Market
2023-10-19Series Unknown
Leadership Team
Zachary Perret
Co-Founder & CEO
Eric Sager
COO
Recent News
2026-01-25
2026-01-24
Crunchbase News
2026-01-23
Company data provided by crunchbase