Komatsu · 20 hours ago
Product Owner for Adobe CJA, AEP, and Target
Milwaukee, WI
Full-time
Hybrid
Entry, Mid Level
$88K/yr - $110K/yr
2+ years expKomatsu is an indispensable partner to the construction, mining, and industrial machinery markets, seeking to transform their digital experience. The Product Owner will drive performance optimization for the global marketing organization by delivering reporting and analysis utilizing Adobe Customer Journey Analytics and Adobe Experience Platform.
ConstructionIndustrialManufacturing
Responsibilities
Proactively collaborate with business stakeholders, crafting insightful reports and dashboards that address critical questions and measure channel and campaign performance
Maintain a partnership with regional marketing leaders to understand how best to leverage CJA to develop a sophisticated digital analytics measurement program
Prepare, build and analyze a regular set of cross channel reports synthesizing performance and shifts in behavior into actionable insights
Serve as an Adobe platform SME, guiding marketing teams through the capabilities of Adobe’s analytics, Target and AEP
Advocate for the creation of A/B tests and personalized components using Adobe Target, while measuring the results of experiments
Contribute to our thought leadership by developing best practices, sharing your knowledge in team sessions, and publishing your ideas on community channels
Own the overall design, AEP schemas (XMD), datasets, identity resolution
Design and document data collection plans for web/product analytics tools, including data layer specifications
Support AEP data ingestion, create data schemas, load data into the platform through connectors and APIs, create segments
Guide the implementation of Customer Journey Analytics
Build and maintain data views and connections in CJA to ingest additional data
Develop segmentation models, attribution frameworks and behavioral analytics
Enable real-time customer segmentation for Adobe Journey Optimizer (AJO) and Adobe Target
Develop audience activation strategies for personalized experiences across web, mobile, and email
Integrate AEP with marketing automation, ad platforms, and third-party tools
Qualification
Required
Bachelor's degree in computer science, marketing or a related field
Minimum of 2 years experience working with various business teams building dashboards and reports in CJA
Minimum of 2 years of hands-on experience working with and implementing Adobe Customer Journey Analytics
Minimum of 2 years working in digital analytics, including experience working with tag management systems implementing advertising, tracking pixels and data stitching
Working knowledge of SQL, Python, JavaScript, and APIs for data processing and automation
Minimum of 2 years of hands-on operational knowledge with Adobe Experience Platform, including CJA, AEP is essential
Hands-on AEP integration and data collection: Demonstrated experience in working with Adobe Data Collection and integration with AEP
Experience with data governance, compliance and privacy regulations
Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results
Preferred
Nice to have; hands-on experience working with Adobe Target, CDP and AJO
Benefits
Comprehensive medical and dental coverage
Retirement benefits
Reimbursement for certain educational expenses — including tuition
Company
Komatsu
Komatsu is a manufacturing company that specializes in the development of equipment for the construction industry.
10001+ employees
H1B Sponsorship
Komatsu has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (1)
2023 (7)
2022 (3)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Hayden Akers
Partner Integration Manager
Masatoshi Ueno
Managing Director, office of CTO@Silicon Valley
Recent News
2024-11-07
Company data provided by crunchbase