Cloudflare · 1 week ago
Senior Product Marketing Manager, Cybersecurity
Austin, TX
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expCloudflare is on a mission to help build a better Internet, operating one of the world’s largest networks that protects and accelerates Internet applications. They are seeking a Senior Product Marketing Manager to drive cybersecurity product marketing strategy, working cross-functionally to lead go-to-market execution, shape product positioning, and create impactful content.
AnalyticsEnterprise SoftwareSecurityWeb Hosting
Responsibilities
Deeply understand product capabilities, architecture, and integrations to influence roadmap narratives and product-led growth motions
Translate technical capabilities into differentiated messaging for multiple audiences—from CISO to security architect
Develop positioning frameworks, value propositions, and customer-facing stories across use cases like Zero Trust, SASE, SD-WAN, and secure networking
Also able to create technically credible content (e.g., solution briefs, whitepapers, demo narratives, competitive comparisons) that supports sales engineers and field marketing
Partner with technical sellers and PM’s to align positioning with roadmap, features, and technical differentiators
Define and execute launch plans, including messaging, sales enablement, web content, analyst briefings, and campaign themes
Lead messaging and GTM motions for high-value industries (healthcare, media, financial services, etc.) based on buyer insights, pain points, and compliance drivers
Work with regional as well industry specialists and customer-facing teams to create use case collateral and personas by segment
Build assets like battle cards, ROI tools, customer stories, vertical playbooks, and objection handling guides
Deliver field training and participate in key account engagements as a subject matter expert
Collaborate closely with demand gen and campaign teams to drive pipeline and revenue growth
Support analyst and customer briefings, working closely with AR, PR, and customer marketing teams
Qualification
Required
8–12+ years in product marketing, with deep knowledge and direct experience in cybersecurity and networking (cloud, endpoint, Zero Trust, etc.)
Technical fluency - you can confidently talk to a room of security architects without a translator, but know how to zoom out for the boardroom
Strategic storyteller—skilled at crafting messaging that's crisp, audience-aware, and drives emotional as well as rational buy-in
Strong understanding of GTM best practices
Thrive in cross-functional environments—aligning product, field, demand gen, and exec stakeholders around common narratives
Intellectually curious, customer-obsessed, and unafraid to challenge assumptions or dive deep into technical discussions when needed
High sense of urgency and entrepreneurial work ethic required to drive business outcomes
Impeccable verbal and written communication skills, obsessive attention to detail
Confident presenter, on stage, video, webinars
Team player, ready to go above and beyond to ensure team success
Company
Cloudflare
Cloudflare is a web performance and security company that provides online services to protect and accelerate websites online.
1001-5000 employees
H1B Sponsorship
Cloudflare has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (117)
2024 (115)
2023 (66)
2022 (98)
2021 (83)
2020 (37)
Funding
Current Stage
Public CompanyTotal Funding
$2.08BKey Investors
Franklin TempletonFidelityUnion Square Ventures
2025-06-13Post Ipo Debt· $1.75B
2019-09-12IPO
2019-03-12Series E· $150M
Leadership Team
Matthew Prince
CEO & Co-Founder
Lee Holloway
Co-Founder & Lead Engineer
Recent News
2026-01-13
Data Center Knowledge
2026-01-13
Company data provided by crunchbase