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SCIEX · 5 months ago

Manager, Integrated Marketing Communications

United States

Full-time

Remote

Mid, Senior Level

$115K/yr - $130K/yr

7+ years exp

Beckman Coulter Diagnostics, a Danaher operating company, is a global leader in clinical diagnostics with a commitment to innovation in healthcare. The Manager of Integrated Marketing Communications will lead the development and execution of marketing campaigns to position the company as a leader in healthcare, focusing on creating compelling solution stories and engaging target audiences throughout the customer journey.

BiotechnologyManufacturingMedical DeviceProduct Design

Responsibilities

Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities

Own the IMC workstream within the New Product Launch Excellence Process

Utilize segmentation and voice of customer insights to map out the customer journey across various channels

Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership

Qualification

Integrated Marketing CommunicationsDigital MarketingBrand DevelopmentContent Management SystemsMarketing AutomationGoogle AnalyticsCustomer Journey MappingAnalytical JudgmentCross-Functional LeadershipCommunication Skills

Required

Bachelor's degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master's degree and 7+ years of related experience

Marketing Communications and brand development experience, including leading the development and execution of demand generation campaigns across integrated communication channels

Proven experience leading cross-functional projects in a matrixed global organization or agency experience

Strong understanding of digital marketing, content management systems, marketing automation and Google Analytics

Must be able and willing to travel occasionally (3-4X/year) both domestically and internationally

Must have a valid driver's license with an acceptable driving record

Preferred

Preferred experience in a scientific or highly technical and regulated industry (e.g. healthcare, IVD, Medical Device, Life Science, or other scientific or engineering-based fields)

Continuous improvement, operational excellence, and strategic execution

Solving complex problems, exercising analytical judgment, and identifying innovative solutions

Utilizing strong communication skills, with the ability to convey messages concisely and clearly across multiple channels to a global audience