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Wells Enterprises · 5 months ago

Senior Associate Brand Manager - Innovation

414 N Orleans St., Chicago, IL, 60654, US

Full-time

Onsite

Senior Level

Wells Enterprises is seeking a Senior Associate Brand Manager for Innovation, who will play a vital role in identifying growth opportunities and developing new product ideas. This position involves collaborating with various cross-functional teams to execute innovation initiatives that align with consumer needs and drive business impact.

Food and BeverageFood ProcessingManufacturing

H1B Sponsor Likely

Responsibilities

Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy

Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities

Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential

Collaborate with cross-functional partners (R&D, Sales, Finance, Supply Chain) to drive timely and efficient project execution

Build and manage project timelines, budgets, and internal approval processes

Support annual strategic planning and innovation pipeline development

Monitor in-market performance of new launches and recommend optimizations

Present innovation strategies and project updates to senior leadership and key stakeholders

P&L Management: Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth

Data Analysis & Insights: Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy

Qualification

Innovation project managementConsumer insights analysisP&L managementData analysisCross-functional collaborationStrategic planningTrend identificationProject budgetingPresentation skills

Required