Relay · 17 hours ago
Senior Product Marketing Manager
New York, NY
Full-time
Hybrid
Senior Level
5+ years expRelay is a digital banking platform that empowers self-made business owners with financial tools and insights. They are seeking a Senior Product Marketing Manager to drive product strategy, adoption, and customer engagement through effective marketing initiatives and cross-functional collaboration.
BankingData IntegrationFinancial ServicesFinTechPaymentsSmall and Medium Businesses
Responsibilities
Serve as a key voice of the customer to inform product roadmap and prioritization
Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line
Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines
Lead research efforts to understand user needs, use cases, and market trends
Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences
Product launches cross-functionally to hit targets and launch and enable internal teams on time
Qualification
Required
5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs
A proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
Data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics
Customer champion – engage deeply with customers and translate those insights into messaging and positioning that resonates
Exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines
Metrics-driven – define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress
Excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset
Benefits
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
Hybrid work environment: we value meaningful collaboration and connection at our New York office three days a week, with lunch, snacks, and beverages on us.
Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
Company
Relay
Relay is an online banking platform that puts business owners in complete control of their cash flow.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$51.61MKey Investors
Bain Capital VenturesBetter Tomorrow Ventures
2024-03-03Series B· $32.2M
2021-05-13Series A· $15M
2020-10-19Seed· $4.41M
Leadership Team
Yoseph West
Co-Founder & CEO
Paul Klicnik
Co-Founder & CTO
Recent News
2025-11-19
Company data provided by crunchbase