IXL Learning · 5 months ago
Marketing Manager, Rosetta Stone Consumer
United States
Full-time
Remote
Senior Level, Lead/Staff
9+ years expIXL Learning, a leading EdTech company, is seeking a Consumer Marketing Manager for Rosetta Stone to develop and execute multi-channel marketing strategies. The role involves managing brand messaging, seasonal campaigns, and a small team of marketers to enhance customer acquisition and engagement.
ArtEducationLanguage Learning
Responsibilities
Own the consumer marketing plan for Rosetta Stone, developing strategies and tactics that will attract and retain customers
Refine and build out Rosetta Stone’s consumer brand messaging
Manage the strategy and execution of seasonal and promotional campaigns, coordinating efforts across Marketing, Digital Marketing, Product Management and more
Ensure alignment of consumer marketing strategies across advertising and paid marketing, email marketing, organic social media, public relations, influencer marketing, and affiliate marketing
Develop and execute marketing plans and messaging to support new product/feature launches
Oversee international marketing efforts by partnering with in-country experts to create localized content and promotions
Manage the dedicated Rosetta Stone email marketing team and oversee email strategy
Manage and mentor 1 Marketing Associate, with opportunity to add headcount
Qualification
Required
BA/BS degree
9+ years of brand marketing and/or integrated marketing experience, including with consumer-facing brands
Minimum of 2-3 years of managing, coaching, and motivating direct reports
Strategic thinking: You are able to take a set of goals and build short- and long-term plans and strategies to achieve them. You consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with the company needs, values, and resources
Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count
You get things done: You're a self-starter, detail- and deadline-oriented, organized, and adaptable. You have the ability to manage complex, cross-functional projects from start to finish and rally stakeholders around a common goal
Interpersonal skills: You're both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate with colleagues across varied teams
Company
IXL Learning
At IXL Learning, we are passionate about improving learning for all.
1001-5000 employees
H1B Sponsorship
IXL Learning has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (60)
2023 (28)
2022 (17)
2021 (12)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
unknown1999-06-03IPO
Leadership Team
Paul Mishkin
CEO
Alicia Laskowski, PHR, SHRM-CP
HR Partner
Recent News
2025-11-14
2025-05-17
Company data provided by crunchbase