IF7 · 5 months ago
Director, Integrated Marketing
New York, NY
Full-time
Onsite
Director/Executive
7+ years expIF7 is a next-gen media company shaping culture through storytelling, talent, and technology. They are seeking a Director of Integrated Marketing to own the strategy, positioning, and rollout planning behind their campaigns, translating audience insights and cultural trends into smart social-first campaigns.
Brand MarketingConsultingContent CreatorsGamingSocial Media Management
Responsibilities
Own the strategic development of campaigns – translating RFPs into insight-driven, audience-first strategies
Partner with internal teams to conduct audience research, platform behaviors, and cultural trends that inform our creative
Collaborate with the Director of Creative Strategy to build campaigns that are both creatively unique and driven by strategy and insights
Write clear and compelling strategic narratives within decks – including positioning, objective breakdowns, and rollout strategies
Serve as a lead on external client presentations for select pitches
Lead integrated campaign planning – inclusive of recommended timelines, deliverables, rollout phases and amplification strategy
Collaborate with the Senior Director of Integrated Production and Gen Z-centric publishers on experiential campaigns and activations
Contribute to proactive storytelling and best practices across the various social platforms
Qualification
Required
7-10 years experience in integrated marketing, branded content or influencer marketing, ideally within an agency environment
Proven ability to translate RFPs into clear creative strategies
A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution
Excellent storytelling, presentation, and writing skills
Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must
Experienced in working cross-functionally with talent, paid media, and production teams
Comfortable juggling multiple projects at once, with a calm and collaborative approach
Proficient in Canva
Company
IF7
IF7 is a creative agency that offers branding, influencer marketing, gaming integrations, consulting, and social content creation services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Harley Block
CEO, Co-Founder
Michelle McAlear
COO, Co-Founder
Recent News
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