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RecordPoint · 5 months ago

Product Marketing Manager

Bellevue, WA, USA

Full-time

Hybrid

Mid Level

$120K/yr - $150K/yr

RecordPoint is a fast-growth Australian-owned company specializing in data and information lifecycle management SaaS products. The Product Marketing Manager will be responsible for developing go-to-market strategies, collaborating with various teams to enhance product positioning, and conducting market research to understand customer needs and drive product adoption.

Artificial Intelligence (AI)ComplianceCyber SecurityData GovernanceInformation TechnologyMachine LearningPrivacySoftware

Growth Opportunities

Responsibilities

Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges

Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements

Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better

Conducting competitive analysis to highlight differentiators and maintain comparison tools

Interviewing customers and prospects to understand their complete workflows and pain points

Building and maintaining detailed audience personas based on research and behavioral insights

Planning and executing product launches that address specific market needs and align with company goals

Working with the Product team to define and refine pricing and packaging based on audience segments and value perception

Creating sales enablement content that supports the buying process and highlights product fit

Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers

Craft clear product messaging that connects customer challenges with how our products solve them

Translate features into benefits that make sense in the context of real customer workflows

Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging

Create sales enablement materials like playbooks, pitch decks, and battle cards

Plan and execute go-to-market campaigns for new product and feature launches

Interview customers and conduct research to build detailed personas and understand workflows

Track competitors and update comparisons to help position RecordPoint effectively

Write and produce content such as product overviews, videos, and webinars

Develop and refine pricing and packaging using customer and market insights

Showcase customer success stories that demonstrate real value and drive engagement

Qualification

Product marketing experienceGTM strategiesCustomerMarket researchAnalytical skillsStakeholder managementCollaboration skillsCommunication skillsProject management skills

Required

Direct product marketing experience with a track record of driving growth in technology companies

Ability to effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive

Proven ability to influence these cross-functional teams without formal authority

Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting

Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively

Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews

Strong understanding of effective GTM strategies and a solid foundation in product marketing fundamentals

Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities

Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously