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Navan · 5 months ago

Product Marketing Manager, AI Solutions

New York, NY

Full-time

Onsite

Mid, Senior Level

$105K/yr - $198K/yr

7+ years exp

Tripactions is a global leader in the travel and expense management industry, seeking a strategic Product Marketing Manager to drive the direction and positioning of their AI solutions. This role involves developing go-to-market plans, crafting compelling messaging, conducting market research, and collaborating across functions to enhance product awareness and customer engagement.

Business TravelFinancial ServicesPaymentsSoftware

Responsibilities

Go-to-Market Planning: Develop and execute comprehensive go-to-market plans for new and existing products, ensuring successful adoption and engagement

Positioning and Messaging: Work with Product and Sales to define target audiences and craft clear, compelling messaging and positioning that differentiates Navan’s capabilities in the market

Market Insights: Conduct market research to understand customer needs, competitive landscapes, and industry trends to inform product development and marketing strategies

Sales Enablement: Partner with Enablement and Field teams to develop tools, training, and resources that enhance their ability to sell Navan’s products effectively

Content Creation: Create a variety of marketing materials, including product collateral, case studies, white papers, and blog posts that highlight the value of Navan’s capabilities. Ensure consistency across all touchpoints

Campaign Development: Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention

Performance Analysis: Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals

Cross-Functional Collaboration: Work closely with product management, sales, customer success, and other teams to align on product strategy and execution

Qualification

Product Marketing ExperienceAI ExpertiseStrategic ThinkingData-Driven Decision MakingMarket ResearchProject ManagementCollaborationCommunication Skills

Required

7+ years of product marketing experience, preferably within AI, travel, SaaS, and/or tech, with a track record of launching and growing technical products

A passion and deep knowledge of AI-focused solutions, including trends, customer pain points, and competitive landscape

Proven ability to work cross-functionally and manage multiple stakeholders effectively, including across multiple time zones

Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages

Excellent verbal and written communication skills, with a talent for storytelling and creating engaging content

Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment

Proficiency in using data and analytics to measure performance and inform decision-making

Experience with market research and competitive analysis to inform strategic planning