AppZen · 2 months ago
Senior Manager of Demand Generation
San Jose, California
Full-time
Onsite
Senior Level
$140K/yr - $190K/yr
5+ years expAppZen, Inc. is the leader in autonomous spend-to-pay software, providing AI-driven solutions to optimize enterprise spending. They are seeking a Senior Manager of Demand Generation to lead integrated marketing campaigns that drive pipeline growth and revenue, collaborating with various teams to optimize performance and align strategies.
AccountingArtificial Intelligence (AI)Big DataFinTechMachine Learning
Responsibilities
Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, SEO/SEM, and webinars
Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
Support field marketing and partner marketing initiatives as part of larger integrated programs
Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense
Leverage insights to continuously optimize performance across channels and tactics
Own reporting and insights for your campaigns—what worked, what didn’t, and why
Qualification
Required
5–7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, LinkedIn Ads, Google Ads, and ABM platforms (e.g., 6sense)
Strong analytical mindset—you're comfortable interpreting data, building reports, and using insights to drive decisions
Experience collaborating with Sales and SDR teams to drive program success
Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
A test-and-learn attitude with curiosity, creativity, and grit
Benefits
Annual performance bonus
Stock
Benefits
Other applicable incentive compensation plans
Company
AppZen
AppZen is a technology company that provides an AI-driven finance platform to automate and improve financial operations.
201-500 employees
H1B Sponsorship
AppZen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (4)
2023 (6)
2022 (4)
2021 (6)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
$280.6MKey Investors
Riverwood CapitalCoatueLightspeed Venture Partners
2025-09-22Series D· $180M
2019-09-09Series C· $50M
2018-10-30Series B· $35M
Leadership Team
Anant Kale
CEO
Kunal Verma
Co-Founder and CTO
Recent News
2025-12-29
2025-12-15
Company data provided by crunchbase