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Williams-Sonoma, Inc. · 5 months ago

Director, Programmatic & Paid Social

San Francisco, CA

Full-time

Onsite

Director/Executive

10+ years exp

Williams-Sonoma, Inc. is a premier specialty retailer of high-quality products for the kitchen and home. The Director, Programmatic & Paid Social will lead the Programmatic & Paid Social teams, focusing on media innovation, campaign execution, and performance optimization to drive revenue and customer acquisition.

Retail

No H1B

Responsibilities

Lead team in the planning, management, and execution of all Programmatic & Paid Social campaigns, including but not limited to account setup, campaign structure, development and implementation of media plans, budget/pacing management, performance reporting, and optimization

Hold team accountable for consistent performance KPIs (ROAS, CPA, CPC) and provide guidance on optimizations and campaign troubleshooting as needed

Closely manage the media planning process from brief to launch, ensuring each team member is delivering on schedule and supporting our Brands’ goals and initiatives with the appropriate channels, audiences, and data

Ensure weekly performance reports are delivered to internal Marketing and Brand partners accurately and on time; lead the development of new reporting as strategies evolve

Champion an ongoing culture of innovation, including development and execution of a test & learn roadmap based on Brand/channel priorities, owning the end-to-end process from test design/measurement strategy to multi-Brand recommendations and rollout timelines

Lead ongoing incrementality testing and optimization in collaboration with platform account teams & in-house Measurement team; leverage data clean rooms (where available) to gain deeper insights

Partner with Measurement team to support ongoing maintenance of multi-touch attribution (MTA) and marketing mix modeling (MMM) solutions, ensuring accuracy of data inputs/outputs

Collaborate with Customer Analytics team on advanced analyses & ad hoc reporting needs

Act as the technical lead for the Programmatic & Paid Social teams with respect to site tags/pixels, server to server connections, product data feeds, and integrations with reporting platforms/business intelligence tools

Lead the relationship with DSPs, SSPs, social platforms, and creative partners to optimize performance, stay educated on new opportunities/betas, and influence product roadmaps based on WSI’s needs

Stay ahead of the latest developments in Programmatic, Paid Social, and the broader Digital advertising industry, adjusting strategies & vetting new technologies to keep up with real-time changes and mitigate impact on our performance efforts

Be the WSI subject matter expert in Programmatic & Paid Social industry trends and best practices; educate relevant WSI teams by sharing information & recommendations across different levels within the organization, including leading cross-functional training and presenting in executive-level meetings

Own contract management & negotiation for vendor partners within scope, including partnering with internal stakeholders (legal, IT security, corporate accounting) and abiding by corporate-wide processes

Own all people management activities, including setting clear and measurable goals/objectives, managing performance, coaching, giving feedback, and championing growth/development to foster associate retention

Directly manage the work and career development of 2 managers

Qualification

Programmatic managementPaid Social expertiseData analysisDSPSocial platformsPerformance marketingAd tech experienceMS Excel advanced skillsSite analytics toolsEntrepreneurial spiritTeam leadershipCommunication skillsAttention to detailOrganizational skills

Required

BS/BA or equivalent work experience

10 years minimum experience with a focus in Programmatic/Paid Social management

Proven ability to lead & develop high performing teams

Hands-on-keys DSP and/or social platform expertise required; experience across display, native, OLV, CTV, Meta, Pinterest, YouTube, TikTok preferred

Advanced MS Excel skills (including vlookups, pivot tables) & a passion for data-driven marketing

Strong technical ability with proven experience working with ad platforms, pixels, and feeds

Confidence analyzing large data sets & using findings to make recommendations, develop, and execute strategies

Excellent written & verbal communication skills with an ability to synthesize technical detail and differentiate communication based on level and role

Knowledge of a site analytics tool and experience working with third party reporting platforms such as Domo or Tableau

Well-organized, high attention to detail, deadline-oriented

Able to work independently & enjoy working with others as part of a team

Entrepreneurial spirit & ability to work/prioritize in a fast-paced environment