Kyra · 5 months ago
Senior Strategist | Influencer Marketing Platform | Remote
United States
Full-time
Remote
Senior Level
$90K/yr - $100K/yr
5+ years expKyra is a leading influencer marketing agency that combines data, creativity, and technology to empower creators and drive business impact for major brands. As a Senior Strategist, you will lead the development of campaign strategies for a top beauty client, collaborating with various teams to create compelling and effective campaigns across multiple platforms.
AnalyticsDigital EntertainmentReal Time
Responsibilities
Lead the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs
Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals
Write high-quality briefs and strategic decks that inspire both clients and creators
Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs
Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation
Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations
Lead cultural listening, market research, and platform trend tracking within the beauty category
Translate emerging insights into actionable campaign ideas and brand opportunities
Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals
Join client calls to present strategic recommendations and explain the 'why' behind campaign decisions
Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback
Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity
Qualification
Required
5–7+ years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand
Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube
Strong grasp of beauty trends, consumer personas, and how content performs across the beauty funnel
Able to translate brand identities into authentic, scroll-stopping creator content
Comfortable working with performance metrics, audience data, and platform insights
Ability to structure frameworks, make data actionable, and present performance narratives clearly
Exceptional brief-writing, storytelling, and presentation skills
Strong client presence with the ability to articulate ideas confidently and drive strategy forward
Preferred
A hybrid thinker who blends logic with creativity, intuition with structure
Experience owning strategy across multiple live campaigns and strategic touchpoints
Passion for beauty, social culture, and pushing the boundaries of what creator content can do
Company
Kyra
A Global Creator Economy Company.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$22.3MKey Investors
Bonnier CapitalMercuri
2024-08-14Convertible Note
2023-01-13Secondary Market
2022-10-12Series A· $15M
Leadership Team
Nicholas Dart
COO/CTO & Founder
Recent News
2025-08-11
Playfair Blog
2025-06-23
Playfair Blog
2025-06-23
Company data provided by crunchbase