EverQuote · 5 months ago
Director, Performance Marketing Strategy
Cambridge, Massachusetts, United States
Full-time
Hybrid
Director/Executive
10+ years expEverQuote is a leading online marketplace for insurance shopping in the United States, seeking a strategic paid performance marketing expert. This role will lead the Performance Media channel strategy, focusing on upper-funnel channel expansion and driving top-of-funnel engagement through innovative campaigns and audience segmentation.
Auto InsuranceInsuranceInternetMarketplace
Responsibilities
Own the full-funnel Performance Media strategy, from targeting and audiences through site experience
Bridge the gap between ad creatives and on-site experience to drive optimal performance and outcomes
Leverage AI tools and platforms to automate and enhance audience targeting, creative development, media buying, and performance optimization
Partner with the Performance Media Analytics team to identify, test, and scale new upper-funnel performance marketing channels (e.g., Paid Social, Video, CTV, and other emerging platforms)
Build a multi-channel strategy roadmap aligned with business growth goals, prioritizing impact, reach, and efficiency
Develop frameworks to evaluate channel potential, performance benchmarks, and test structures for ongoing expansion
Partner with analytics to ensure proper tracking and attribution for new channels
Define and implement robust audience segmentation strategies tailored to different personas and marketing objectives
Use data to identify high-value audience segments across first-party, third-party, and platform-specific targeting capabilities
Collaborate with Analytics, Design and Product to enhance targeting precision and personalization
Continuously optimize and refine audience segments based on performance
Own the creative briefing process for each channel, ensuring concepts align with channel best practices, target audience insights, and brand tone
Partner with in-house and external creative teams to develop assets tailored to each stage of the funnel
Champion testing methodologies to refine messaging, visual treatments, and calls to action
Establish a library of high-performing creative by audience and channel
Set KPIs and track performance across all upper-funnel channels (e.g., CPM, VCR, CTR, Brand Lift, incremental reach, assisted conversions)
Partner with analytics to build dashboards and insight reports that drive strategic recommendations
Iterate on campaign structure, bidding strategies, targeting, and creative based on performance insights
Manage media budgets, pacing, and forecasting with a focus on ROI and long-term growth
Work closely with Analytics, Product, and Remarketing teams to align messaging and campaign goals across the funnel
Regularly share results, learnings, and recommendations with senior stakeholders
Build and manage relationships with external media vendors, agencies, and platforms
Qualification
Required
10-14 years years of experience in paid media with a focus on upper-funnel channel management (e.g., CTV, Paid Social, Programmatic Video)
Experience managing direct reports and building high-performing marketing teams
Proven success launching and scaling new performance channels from concept to maturity
Deep understanding of media buying, targeting, measurement, and attribution in both brand and performance contexts
Strong background in audience strategy, creative testing, and cross-channel campaign orchestration
Analytical mindset with comfort interpreting complex data to inform strategy and optimization
Exceptional project management and cross-functional communication skills
Company
EverQuote
EverQuote is an independent insurance marketplace and is a free service that helps consumers compare quotes on auto insurance.
201-500 employees
H1B Sponsorship
EverQuote has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (6)
2023 (10)
2022 (14)
2021 (17)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$52.57MKey Investors
Recognition CapitalBrownSavano Direct Capital PartnersLink Ventures
2022-02-23Post Ipo Equity· $15M
2018-06-27IPO
2017-02-22Series B· $13M
Leadership Team
David Brainard
Chief Technology Officer
Joseph Sanborn
Chief Financial Officer
Recent News
2025-11-11
2025-11-09
2025-11-06
Company data provided by crunchbase