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Fanatics · 1 day ago

Vice President, Brand Experiences

San Mateo, CA

Full-time

Onsite

Director/Executive

$185K/yr - $311K/yr

15+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a Vice President of Brand Experiences to lead culture-led brand initiatives. This role focuses on enhancing brand relevance, driving impactful activations, and overseeing collaborations to strengthen Fanatics' presence in sports and culture.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Elevate Current Partnerships – Assess active partnerships and campaigns to identify opportunities where brand storytelling, creative execution, and cultural value can be amplified

Create Tentpole Moments – Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success

Lead Culturally Resonant Activations – Concept and deliver brand experiences that generate social energy, press coverage, and long-term equity for Fanatics

Reimagine Brand Presence Across Touchpoints – Partner across product, creative, and marketing to ensure Fanatics consistently shows up with cultural credibility and impact across launches, activations, and campaigns

Secure High-Impact Collaborations – Drive relevance by engaging tastemakers, athletes, entertainers, and cultural partners to amplify brand voice and reach

Maximize Underleveraged Moments – Reframe major events (sports, cultural, and brand-owned) into opportunities for breakthrough storytelling and experiences

Build Lifestyle-Driven Content – Shape storytelling that positions licensed products as lifestyle statements, both digitally and through on-the-ground activations

Act as Cultural Integrator – Serve as the connective tissue between teams, ensuring cohesion in how Fanatics shows up across moments, audiences, and customer touchpoints

Inspire & Lead Teams – Guide strategists, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen fan connection, and drive growth

Qualification

Brand leadershipCultural insightsStorytelling skillsPeople managementStrategic executionInnovationCross-functional collaborationFast-paced environment

Required

15+ years of experience in brand leadership, with proven success creating culture-driving campaigns, activations, and partnerships for a multi-brand company

Track record of transforming product and partnership moments into widely recognized cultural and commercial wins

Deep understanding of sports, style, and culture, with the ability to translate fan and cultural insights into brand impact

Strong leadership and people management experience, with the ability to inspire and grow multi-disciplinary teams

Exceptional storytelling, strategic, and creative skills, demonstrated through a portfolio of breakthrough brand work

Ability to operate at both the strategic and executional levels, balancing big-picture vision with the discipline to deliver results

Experience in dynamic, fast-paced environments where speed, innovation, and cross-functional collaboration are critical