MapUp · 5 months ago
Analyst - Content Marketing
Sunnyvale, CA
Full-time
Hybrid
New Grad, Entry LevelMapUp is a Silicon Valley tech pioneer revolutionizing the way modern fleets manage tolls through AI-based solutions. They are seeking an Analyst for their content marketing team to conduct market research and develop strategies for customer acquisition and brand awareness.
BillingLogisticsNavigationPaymentsSoftwareTransportation
Responsibilities
Market research, brand awareness campaigns, customer surveys, and analyzing customer demands
Implementing strategy around customer acquisition from multiple channels - Organic, SEO, email marketing and referral marketing
Understand each of our products and services and devise plans to acquire and retain customers
Create content around our products and help strengthen the brand to communicate the right message across potential customers
Create customer stories and highlight why our customers use our products and services and what value they derive out of it
Customer Service, Sales and Marketing support as and when needed
Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships
Measure important metrics on a daily, weekly, monthly basis and report it to the internal stakeholders
Qualification
Required
Passionate about market research
Great communication skills to drive B2B connections and marketing
Clear concepts on how to acquire customers organically
Prior experience in B2B marketing is a strong plus
Market research, brand awareness campaigns, customer surveys, and analyzing customer demands
Implementing strategy around customer acquisition from multiple channels - Organic, SEO, email marketing and referral marketing
Understand each of our products and services and devise plans to acquire and retain customers
Create content around our products and help strengthen the brand to communicate the right message across potential customers
Create customer stories and highlight why our customers use our products and services and what value they derive out of it
Customer Service, Sales and Marketing support as and when needed
Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships
Measure important metrics on a daily, weekly, monthly basis and report it to the internal stakeholders
Strong marketing research, business communication (verbal and non-verbal) and presentation skills
Analytical and multitasking skills
Proficiency to work on Google sheets, docs, slides etc
Preferred
MBA preferred but not mandatory
You're ambitious and Driven
You're self-initiated
You believe in our team. We are people who believe in mentor-mentee relationships rather than boss-employee relationships
We grow together professionally, personally through candid feedback
You're open-minded. We are very open-minded. Keep your prejudices to yourself and enjoy diversity
You're fun usually and serious when it counts
Benefits
Full-time, remote position.
Competitive salary.
Collaborative and supportive team environment.
Flexible work schedule to promote work-life balance.
Company-sponsored work trips.
Opportunities for professional growth and career advancement.
Company
MapUp
Helping fleets stop bleeding money on tolls and fuel with GPS+AI across 100+ countries
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Katie Mahlawat
Founder/CEO
Recent News
American Journal of Transportation On-Line
2025-11-14
Fleet Management Weekly
2025-11-14
Company data provided by crunchbase