Sword Health · 5 months ago
Head of Marketing - Move
USA
Full-time
Hybrid
Senior Level, Lead/Staff
$148K/yr - $233K/yr
10+ years expSword Health is on a mission to free two billion people from pain, utilizing AI Care to improve lives and save costs for their enterprise clients. They are seeking a strategic and hands-on Head of Marketing to lead the marketing efforts for their AI pain care solution, Sword Move, focusing on driving member enrollments and enhancing brand narrative through creative and performance-driven campaigns.
Artificial Intelligence (AI)Health CareMedicalmHealthTherapeutics
No H1B
Responsibilities
Own end-to-end marketing strategy and performance for Sword Move with your main KPI being enrollments
Lead creative strategy, including execution and direction of assets and copy of Move’s enrollment and lifecycle campaigns
Own and further develop Move’s tone of voice and voice of the customer
Identify growth opportunities and deploy strategies to mitigate under-performance
Interface with leaders of other business units and drive cross functional projects
Partner with commercial team to support B2B demand generation and top-tier employer and health plan client enrollments
Lead top-of-funnel strategy and execution: positioning and messaging across digital and offline channels
Build and scale ROI-positive performance marketing campaigns across email, direct mail, push, and retargeting
Design and optimize member journeys—from first touch to long-term engagement
Lead CRM and lifecycle marketing strategy, including segmentation, personalization, and testing
Build and manage a high-performing team of marketers, analysts, designers and growth enablement team members (both direct and dotted-line reports)
Establish clear KPIs and operational cadences for reporting, iteration, and scale
Act as the voice of the Move member—bringing empathy, curiosity, and creativity to every decision
Qualification
Required
A passion for helping people live healthier, pain-free lives
10 years of marketing experience with a strong background in growth or performance marketing
Experience in both early-stage (scrappy, experimental) and later-stage (scalable, strategic) environments
Experience in B2C or B2B2C marketing, ideally in healthcare, digital wellness, or consumer tech
Analytical and data-driven, with strong experience using tools like Looker, Google Sheets, and A/B testing frameworks
Experience building high-impact user journeys and optimizing multi-channel funnels
Proven ability to lead and develop high-performing teams
Excellent communication skills—able to distill complex ideas into compelling narratives
Bias toward action, creative problem solving, and ownership
Comfort navigating ambiguity and operating in a very fast-changing environment
Benefits
Comprehensive health, dental and vision insurance*
Life and AD&D Insurance*
Financial advisory services*
Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
Health Savings Account*
Equity shares*
Discretionary PTO plan*
Parental leave*
401(k)
Flexible working hours
Remote-first company
Paid company holidays
Free digital therapist for you and your family
Company
Sword Health
Sword Health offers AI-powered physical therapy solutions for pain recovery at home.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$493.47MKey Investors
General CatalystSapphire VenturesTransformation Capital
2025-06-17Series Unknown· $40M
2024-06-04Series E· $30M
2024-06-04Secondary Market· $100M
Leadership Team
Virgílio Bento
Founder & CEO
Alexandre Droulers
VP, Clinical Operations
Recent News
2026-01-24
2025-12-08
Company data provided by crunchbase