Verkada · 1 week ago
Growth Manager, Digital Marketing
San Mateo, CA
Full-time
Onsite
Mid, Senior Level
$145K/yr - $190K/yrVerkada is transforming how organizations protect their people and places with an AI-powered platform. The Growth Manager for the Digital Marketing team will drive customer acquisition through various paid marketing campaigns, managing a significant budget and collaborating across departments to optimize campaign performance.
Artificial Intelligence (AI)Enterprise SoftwareInternet of ThingsPhysical SecuritySmart Building
No H1B
Responsibilities
Develop and execute strategies that drive pipeline growth through digital marketing campaigns and focusing on channels such as LinkedIn, Meta, X, Google and Reddit
Manage the full lifecycle of marketing campaigns—from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis
Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics
Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success
Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement
Qualification
Required
Proven experience in digital marketing and paid customer acquisition (B2B preferred)
Strong understanding of social media platforms such as LinkedIn, Meta, X, Google and experience in running campaigns at various stages of the funnel (top, middle, bottom)
Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams
Proficiency in data analysis
Experience managing large-scale marketing campaigns, lead follow-up and conversion into pipeline and optimizing performance through the funnel
Preferred
Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition
Knowledge of Excel
Benefits
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Fertility Stipend
Wellness/fitness benefits
Healthy lunches provided daily
Commuter benefits
Company
Verkada
A leader in cloud physical security, Verkada protects people and places with an integrated, AI-powered platform.
Founded in 2016
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$814.3MKey Investors
CapitalGGeneral CatalystAlkeon Capital
2025-12-03Series Unknown· $20M
2025-09-01Debt Financing· $150M
2025-02-19Series E· $200M
Leadership Team
Filip Kaliszan
Founder & CEO
Benjamin Bercovitz
Co-founder
Recent News
BiometricUpdate.com
2026-01-17
2025-12-08
2025-12-05
Company data provided by crunchbase