Axalta · 5 months ago
Sales Manager, Coil & Architectural Industrial Coatings
United States
Full-time
Remote
Senior Level, Lead/Staff
10+ years expAxalta is a leading company in the coatings industry, focused on innovative solutions that protect and enhance products. The Coil & Architectural Sales Manager is responsible for executing sales strategies, driving growth, and managing customer relationships across North America in the coil coating and architectural extrusion markets.
IndustrialIndustrial ManufacturingManufacturingSustainability
Responsibilities
Overall management of Coil & Architectural commercial sales team in North America comprised of #6-8 direct reports
Lead and develop the North American Coil & Architectural sales team, fostering a culture of accountability, performance, and customer focus. Set clear sales targets and take full ownership for delivering on revenue, margin, customer growth, and profitability goals
Develop and execute customer segmentation and channel coverage strategies to optimize sales efficiency and deepen engagement with priority accounts. Ensure alignment of resources and tactics across OEM direct sales, coaters, distributors, and specifiers to drive growth and margin
Act as the commercial lead for cross-functional collaboration with product management, technical service, marketing, operations, and supply chain. Ensure customer requirements and market insights are translated into product innovations, service solutions, and commercial execution
Provide hands-on leadership in managing the sales pipeline, coaching team members on opportunity development, deal progression, and closure. Use data-driven insights to prioritize efforts, track performance, and continuously improve sales execution
Identify and lead strategic growth initiatives including expansion into new markets, applications, and geographies. Collaborate with internal stakeholders to evaluate market trends, shape go-to-market strategies, and drive entry into adjacent or emerging segments
Recruit, mentor, and retain top sales talent. Create a performance-driven culture that emphasizes personal accountability, business acumen, and customer centricity. Establish coaching routines and career development paths to build a strong succession pipeline
Ensure full adherence to commercial policies, pricing structures, and Delegation of Authority (DOA) guidelines. Support contract negotiations and customer agreements, escalating strategic matters to executive leadership when necessary
Maintain a consistent presence with customers through regular site visits and proactive engagement. Act as a trusted advisor and primary commercial liaison, ensuring a high standard of customer experience and responsiveness
Establish sales KPIs and regularly review team performance against goals. Track sales metrics (revenue, margin, selling expenses, inventory, past due AR, etc.) and take corrective action as needed to ensure targets are achieved
Champion the use of Salesforce.com to ensure accurate tracking of customer activity, sales opportunities, and key initiatives. Prepare and present sales reports, forecasts, and business reviews for senior leadership
Manage regional budgets and expenditures, ensuring alignment with financial targets. Recommend and prioritize investment in R&D, market development, and capability enhancements based on customer demand and business potential
Qualification
Required
Bachelor's degree in Business, Science, Engineering or related field preferred but not required; advanced technical or commercial education is a plus
Minimum of 10 years of experience in the industrial coatings, chemicals, or related B2B industries with a strong track record in sales, technical service, or marketing
Proven experience leading high-performing sales teams and driving measurable commercial outcomes
Deep knowledge of customer value drivers, supply chains, and buying behaviors in the coil and architectural coatings market
Demonstrated success in strategic account planning, complex negotiations, and growing key accounts
Strong financial acumen with the ability to interpret data, manage budgets, and align sales efforts with business goals
Excellent communication and interpersonal skills, with the ability to influence internal stakeholders and external customers at all levels
Proficiency in Microsoft Office tools, especially Excel and CRM platforms (e.g., Salesforce)
Willingness to travel 40%+ as required to engage with customers and team members
Preferred
A background in liquid and powder coatings is strongly preferred
Company
Axalta
Axalta provides performance coatings for a wide range of industrial applications; light vehicle and commercial vehicle coatings for original equipment manufacturers; and refinish surface preparation and coating systems for body shops globally.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2025-11-18Acquired
2023-12-11Post Ipo Debt· $500M
2014-11-12IPO
Leadership Team
Chris Villavarayan
Chief Executive Officer and President
Carl Anderson
Senior Vice President and Chief Financial Officer
Recent News
2026-01-16
2026-01-16
2026-01-14
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