TomoCredit · 5 months ago
Director of Lifecycle Marketing
San Francisco, CA
Full-time
Onsite
Director/Executive
6+ years expTomoCredit is one of the fastest-growing companies in FinTech, focused on disrupting the outdated credit system. They are seeking a data-driven leader to oversee lifecycle marketing, aiming to convert prospects into subscribers and enhance customer retention through strategic campaigns and collaboration with cross-functional teams.
Artificial Intelligence (AI)CreditCredit CardsFinancial ServicesFinTechPersonal Finance
Responsibilities
Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV
Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences
Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs
Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance. Partner with Data teams to interpret results and scale winning strategies
Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement
Own key metrics, including paid conversion, engagement, and campaign ROI. Present actionable insights to leadership and adjust strategy based on data
Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement
Qualification
Required
6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses
Demonstrated success in improving subscription conversion and retention rates through data-driven lifecycle programs
Strong background in designing, executing, and analyzing A/B tests and multivariate experiments
Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar)
Skilled in translating data into actionable strategies with measurable business impact
Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders
Benefits
Competitive compensation, equity, and benefits package.
Company
TomoCredit
AI financial wellness platform- smarter, inclusive financial opportunities for everyone- win win for both consumers and lenders
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$139.11MKey Investors
Morgan StanleySilicon Valley BankTechstars
2022-07-21Series B· $22M
2022-07-21Debt Financing· $100M
2021-09-15Series A· $10M
Leadership Team
Kristy Kim
Co-founder, CEO
Joseph Lindsay
CTO
Recent News
2025-11-14
Morningstar.com
2025-11-07
Company data provided by crunchbase