NextRoll · 4 months ago
VP, Marketing and Growth
United States
Full-time
Remote
Director/Executive
$219K/yr - $324K/yr
12+ years expNextRoll is a marketing technology company seeking an experienced Vice President of Marketing and Growth to lead their marketing strategy and execution. This role involves developing comprehensive marketing strategies, driving demand creation, overseeing product marketing, and building a high-performing marketing team to support the company's growth objectives.
Ad RetargetingAdvertisingEmail MarketingMachine LearningMarketingPredictive AnalyticsSaaSSoftware
Responsibilities
Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals
Guide the marketing team in identifying and pursuing new market opportunities and segments
Lead our product-led self-serve business, owning and driving the goals on acquisition, retention and growth, while thinking strategically and executing tactically with multiple teams
Scale demand creation efforts to drive pipeline growth and achieve revenue targets, leveraging a deep understanding of digital marketing
Drive excellence in integrated campaign planning and execution to support high-velocity growth
Collaborate with sales, product, and customer success teams to ensure marketing efforts are aligned with revenue goals with an eye for process excellence
Oversee the development of product positioning, messaging, and go-to-market strategies for multiple product categories across programmatic advertising and account based marketing, serving B2C and B2B customers in the Mid Market and Enterprise segments
Ensure consistent and compelling product narratives that resonate with target audiences
Drive market research and competitive analysis to influence and develop a multi-year product and business strategy
Champion AdRoll’s brand as a strategic asset, ensuring it reflects business goals, resonates with our core audiences, and differentiates us in the market
Serve as a key internal advocate for brand investment and reputation-building efforts, ensuring marketing, product, and go-to-market teams are aligned around a unified identity and voice
Build, mentor, and lead a high-performing marketing team, fostering a culture of excellence and accountability
Ensure seamless collaboration across different marketing functions (e.g., brand, creative, demand generation, product marketing, etc.)
Reimagine marketing workflows with an AI-first approach, leveraging AI not just for efficiency but for fundamental transformation of processes
Identify and implement AI tools to automate workflows, accelerate engagement signals, and enhance overall marketing effectiveness
Qualification
Required
12+ years of experience with 6+ years of demonstrated success in senior marketing leadership roles, leading teams and managing multiple product categories and segments
Experience in scaling digital demand creation, revenue marketing, and product marketing to support high-scale business growth
Demonstrated abilities to lead a product-led self-serve business, in partnership with customer success, growth and product management teams
Possess a dedicated 'doing' mindset focused on execution and results
Have a profound understanding of the marketer's perspective, challenges, and needs
A strong AI-first mindset and experience in reimagining marketing workflows using artificial intelligence
Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market
Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders
A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization
Benefits
Competitive salary and equity
100% employee coverage for medical, dental and vision premiums
Short and long term disability benefits at no cost to the employee
Basic life and AD&D insurance at no cost to the employee
401K Plan (Pre-tax and Roth)
4 weeks of paid time off and work/life balance
Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back
Company
NextRoll
NextRoll is a martech company driving growth with AdRoll’s AI-powered advertising & ABM.
501-1000 employees
H1B Sponsorship
NextRoll has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (6)
2023 (5)
2022 (19)
2021 (11)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$158.6MKey Investors
Capital IP Investment Partners LPFoundation CapitalMerus Capital
2023-05-24Debt Financing· $50M
2021-12-16Secondary Market· $19M
2017-03-15Secondary Market
Leadership Team
Peter Krivkovich
Co-Founder and CEO
Roli Saxena
CEO
Recent News
2025-12-26
vcnewsdaily.com
2025-12-26
Company data provided by crunchbase