Digital Marketing Manager jobs in United States
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SmartFinancial ยท 5 months ago

Digital Marketing Manager

SmartFinancial is a leading insurance marketplace dedicated to empowering insurance agents with innovative technology. They are seeking an experienced Digital Marketing Manager to develop and optimize marketing campaigns, analyze performance data, and manage cross-team communications to drive successful lead generation.

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Responsibilities

Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals
Uncover campaign scale and profit drivers
Work with our analytics team to structure data to make optimizations against those drivers
Manage communications between technical and creative teams
Analyze reporting, as well as partner insights, to recommend strategic improvements
Research and test new marketing channels for the company

Qualification

Lead generation campaignsData analysisDigital marketing channelsCPCCPLCPM platformsNegotiation skillsCommunication skillsOrganizational skills

Required

Demonstrated success launching and managing at-scale and profitable lead generation campaigns
Strong negotiation ability to achieve efficient results for campaigns
Highly analytical with the ability to structure data and analytics to uncover critical insights
Deep hands-on experience across various marketing channels
Excellent communication and organizational skills
Currently managing at-scale financial services lead generation campaigns

Preferred

Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus

Benefits

Comprehensive Health Coverage: Health, dental, and vision insurance for you and your dependents
Retirement Plans: 401(k) retirement plan with company matching contributions
Paid Time Off: Generous PTO, holidays, and extensive paid product training
Professional Development: Opportunities for career growth and advancement within a supportive environment that values employee development
Flexible Work Options: Hybrid work arrangements, combining in-office and remote work opportunities

Company

SmartFinancial

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SmartFinancial is a digital insurance marketplace that connects consumers with multiple insurers and guides agents.

Funding

Current Stage
Growth Stage

Leadership Team

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Nathan Kropp
Co-Founder
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Brad Cooper
Chief Operating Officer
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Company data provided by crunchbase