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Lindblad Expeditions · 5 months ago

Director, Sales & Marketing Analytics and Reporting

Orlando, FL

Full-time

Hybrid

Director/Executive

$140K/yr - $155K/yr

10+ years exp

Lindblad Expeditions is a pioneer in Expedition Travel, committed to providing guests with unique experiences in remote locations. The Director, Sales and Marketing Analytics and Reporting is a strategic leadership role focused on optimizing analytics and reporting to drive revenue and support decision-making across Sales and Marketing teams.

EducationEnvironmental ConsultingTravel

Responsibilities

Define and own the analytics roadmap across sales and marketing performance metrics, working across teams to define reporting requirements and engaging with internal data/technical teams to implement those reports

Establish and maintain dashboards and regular reports to guide executive and departmental decision-making

Align analytics initiatives with the annual go-to-market and promotional planning cycles of the Sales and Marketing teams

Act as a liaison across teams to ensure consistent and coordinated measurement of joint initiatives

Further enhance our sales reporting capabilities using Salesforce and other enterprise data to support channel strategy and performance management

Analyze trends, territory performance, and advisor segmentation

Analyze and report on the effectiveness of our incentive, commission, and override programs

Partner with Sales leadership to identify optimization opportunities

Lead performance measurement of omnichannel marketing efforts, including digital campaigns, email, social, print, and direct mail for both the B2C and B2B channels

Support customer segmentation, personalization, and targeting efforts through advanced analytics

Build and manage automated reporting systems and dashboards by leveraging existing tools and analytics infrastructure

Create powerpoint presentations for multiple different teams and meetings

Tailor reporting formats and communication styles to suit audiences ranging working teams of strategic managers to senior executives

Ensure data integrity across marketing platforms and data warehouses

Partner with Revenue Management, Finance, and IT teams to align reporting structures and data definitions

Provide executive-level insights and reporting for quarterly business reviews, board presentations, and strategic planning

Qualification

Sales AnalyticsMarketing AnalyticsBI Reporting ToolsData Warehouse ExperienceCRM SystemsSQL ExperienceDigital Analytics ToolsPowerPoint SkillsCommunication SkillsCollaboration Skills

Required

Bachelor's degree in Business, Marketing, Data Analytics, or a related field

10+ years of experience in marketing and/or sales analytics

Deep experience using BI reporting tools (e.g. Power BI, Tableau, or similar) to support enterprise reporting and analytics use cases; hands-on familiarity with data warehouse and lake infrastructure (e.g. Snowflake, Databricks, or similar). Experience designing and developing advanced dashboards and visualizations with conditional logic & slicers

Familiarity with CRM systems (e.g. Salesforce or similar) and leveraging that data for analytics use cases

Superb powerpoint skills and storytelling abilities, with demonstrated ability to translate complex data into clear business narratives and actionable recommendations for CEO and Board level presentations

A passion for exploration, sustainability, and inspiring human connection through travel