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Applecart · 5 months ago

VP of GTM Enablement

New York

Full-time

Hybrid

Director/Executive

$200K/yr - $250K/yr

Applecart is the leading technology company creating a new category of 'Decision Maker Marketing'. They are seeking a VP of GTM Enablement responsible for building onboarding, training, and continuing education programs for the company's Go-to-Market organization, ensuring the effectiveness and scalability of Sales, Client Services, and Marketing teams.

AnalyticsInformation TechnologySocial

Growth Opportunities

Responsibilities

Own the new hire onboarding program for the go-to-market team, including Sales, Client Services, and Marketing:

Oversee the establishment of the foundational onboarding, training, and certification programs for the GTM organization

Iterate and improve upon the existing training curriculum for go-to-market roles to improve ramp time and effectiveness

Manage the new hire onboarding process and work with GTM leadership to verify new team members’ readiness to represent Applecart’s products and services to customers

Manage training and certification of the GTM team for new product/feature rollouts and new process rollouts

Collaborate with stakeholders from Product, Product Marketing, Sales, and Client Services to develop the appropriate training and certification programs for new products or features

Collaborate with GTM leadership and Revenue Operations to develop training and certification programs for customer-facing processes and skills

Own the outcomes of the training programs you manage: continually measure program completion, participant performance, and business impact of each program

Observe customer meetings and embed with the GTM team as needed to develop an independent perspective on necessary collateral and training

Using performance data and conversation intelligence tools, collaborate with revenue leadership to identify knowledge and skills gaps across the GTM team, and build continuing education strategies to close those gaps

Collaborate with the Product Marketing team to develop a communication strategy and calendar for effectively enabling the GTM team throughout the year and managing new product and feature rollouts

Partner with Revenue Operations to source, implement, manage, and train on technologies that drive productivity for the GTM team

Qualification

Revenue/sales enablementGTM enablement programSales methodologiesInstructional designCRM softwareConversation intelligence toolsKnowledge management platformsPresentation softwareShared drive softwareAnalytical skillsCollaboration skillsCommunication skillsLeadership skills

Required

Significant experience in revenue/sales enablement, ideally at fast-growing B2B technology-enabled services or software companies that sell complex, high-ACV solutions to C-level buyers

Experience building a foundational GTM enablement program from the ground up - you ideally have helped lead the transition from founder-led sales to a scalable GTM model from an enablement perspective

Strong understanding of the sales ecosystem, including sales processes, methodologies (ie. MEDDIC or other similar sales methodologies), content, tools, and trainings

Demonstrated excellence in development and design of sales collateral (presentations, templates, one-pagers, standard email copy, etc.)

Experience managing GTM employee training and onboarding programs

Instructional design training and experience

Expertise in key software in the sales tech stack, including: CRM software like HubSpot or Salesforce, Conversation intelligence tools like Gong or Chorus, Knowledge management platforms like Confluence, Presentation software like PowerPoint or Google Slides, Shared drive software like Google Drive or Sharepoint