Blend · 5 months ago
SFMC Product Lead
United States
Full-time
Remote
Senior Level
$65/hr - $65/hrBlend is a premier AI services provider dedicated to co-creating meaningful impact through data science and technology. They are seeking an experienced Salesforce Marketing Cloud (SFMC) Product Operations Lead to manage and enhance data operations, optimize marketing campaign performance, and ensure compliance in a technical environment.
Business IntelligenceData GovernanceData IntegrationData ManagementData VisualizationDatabaseInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services
Responsibilities
Act as the technical lead for Salesforce Marketing Cloud data architecture, managing data pipelines, ETL processes, and automation within SFMC
Collaborate with IT and data engineering teams to scope, implement, and validate end-to-end data integrations between SFMC and upstream systems (CRM, data lakes, cloud storage, etc.)
Configure and maintain synchronized data extensions, Contact Builder relationships, and SQL queries to enable dynamic campaign audience creation
Oversee data migrations, ensuring completeness, integrity, and accuracy throughout the SFMC environment
Leverage advanced SQL to build, troubleshoot, and optimize complex queries supporting marketing segmentation, campaign testing, and audience selection logic
Analyze, refine, and optimize recurring SQL queries used in automated journeys, triggered sends, and batch campaigns
Ensure accuracy of data counts, audience pulls, and source validation against campaign requirements across all channels including email, SMS, direct mail, and digital
Partner with Campaign Managers to translate marketing strategies into executable technical solutions within SFMC
Build tracking and reporting frameworks for multi-channel campaigns using SFMC native tools, SQL reports, and Google Analytics dashboards
Develop and support statistically sound A/B and multivariate testing frameworks, ensuring proper cell tracking and attribution setup
Maintain documentation and SOPs for campaign data flows, reporting schemas, and test result archiving
Collaborate with Legal, Compliance, and Privacy stakeholders to ensure all campaign universes and data activations align with federal, state, and contractual regulations (e.g., CAN-SPAM, TCPA, GDPR, CCPA)
Serve as the first line of review for incoming campaign data requests, assessing clarity, regulatory alignment, data feasibility, and technical complexity
Identify and implement improvements in marketing data processes to increase operational efficiency, reduce latency, and scale personalization
Document and train business users on data enablement tools and processes within SFMC to improve adoption and self-service capabilities
Contribute to the evolution of a comprehensive marketing attribution model that reflects the true impact of each channel, creative content, and segment over time
Qualification
Required
Hands-on Advanced SQL: Must have expert-level SQL skills for data extraction, transformation, and analysis within SFMC and related environments
Salesforce Marketing Cloud: Proven experience managing SFMC configurations, data architecture (Contact Builder, DEs, SQL, Automations, etc.), and campaign deployment operations
Data Integration: Experience integrating SFMC with upstream systems using APIs, SFTP, and ETL frameworks
Marketing Analytics & Reporting: Familiarity with campaign tracking, test cell design, and tools like Google Analytics 360 and Excel for analysis
Compliance & Data Governance: Understanding of marketing compliance standards, with prior experience working alongside legal teams
Communication: Ability to communicate clearly with technical and non-technical stakeholders and translate business objectives into technical requirements
Preferred
Experience in the hospitality or vacation services industry
Familiarity with scripting in AMPscript or SSJS within SFMC
Exposure to predictive intelligence or AI-enabled marketing tools
Knowledge of marketing attribution models and customer journey analytics
Experience using project management tools and collaboration platforms (e.g., Jira, Confluence, Slack)
Benefits
Health
Vision
Dental
401K plan
Life Insurance
Pretax Commuter Benefits
Medical
Dental
Vision
401K
PTO
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
Founded in 2016
501-1000 employees
H1B Sponsorship
Blend has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (33)
2024 (30)
2023 (28)
2022 (32)
2021 (21)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Patrick Hennessy
Chief Executive Officer
Rob Fuller
Chief Solutions Officer
Recent News
PR Newswire
2025-12-05
Inside HPC & AI News | High-Performance Computing & Artificial Intelligence
2025-10-03
Company data provided by crunchbase