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Monster Energy · 5 months ago

Senior Brand Manager, Reign (Sports Energy)

Corona, CA

Full-time

Onsite

Mid, Senior Level

$105K/yr - $140K/yr

5+ years exp

Monster Energy is a bold and unconventional brand that thrives on creativity and risk-taking. The Senior Brand Manager for Reign will lead content creation and manage strategic marketing initiatives for Reign Total Body Fuel and Reign Storm, ensuring alignment with brand goals and operational efficiency. This role requires strong project management skills and the ability to collaborate with multiple stakeholders to drive successful marketing campaigns.

EnergyFood and BeverageFood Processing

Responsibilities

Oversee content development workflows for Reign Total Body Fuel and Reign Storm, managing project timelines, approvals, and alignment across multiple stakeholders, while proactively identifying and resolving bottlenecks to ensure timely execution

Partner with marketing teams to create and manage strategic content plans specifically for Reign to align with its brand goals and objectives

Serve as a key liaison between internal teams to ensure cohesive content execution

Drive operational efficiency in Reign's content planning by refining processes and implementing best practices

Maintain a clear content calendar and project tracking system to keep teams aligned and informed about Reign initiatives

Monitor content performance and provide insights to optimize future initiatives

Facilitate cross-functional collaboration, oversee stakeholder communications, and ensure timely approvals for Reign-related projects

Qualification

Brand managementContent developmentProject managementStrategic planningCommunication skillsAttention to detailAdaptability

Required

Bachelor's Degree in the field of Marketing, Business Administration, Communication, or related field of study

More than 5 years of experience in brand management experience including strategy, brand building, new product development, launch activation creative development, project management and execution

Highly motivated self-starter with a strong sense of urgency

Strong attention to detail

Adaptability to shifting priorities

Ability to navigate complex approval processes across multiple time zones