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Shift Robotics · 5 months ago

Content Director

Austin, TX

Full-time

Onsite

Senior Level

5+ years exp

Shift Robotics is dedicated to enhancing personal mobility and transforming how people experience their journeys. In this role as a Content Director, you will spearhead the content strategy, ensuring all communications resonate with the brand's identity and mission while crafting captivating narratives that highlight the impact of innovative products.

RoboticsSoftware

Responsibilities

Craft and execute well-rounded content strategies that resonate with our business goals

Follow product positioning and core value propulsion to create messages that resonate with target audiences

Identify content pillars, such as what is, in-depth how to, new features, promotional, educational FAQ, inspirational and entertaining, to drive engagement and conversions

Take full ownership of all content by creating and updating it as needed

Join our marketing team as the go-to product expert where you can clearly articulate the sensesation of moonwalking as well as how it works in layman's terms

Strategize incentives for gathering user generated content

Manage and produce on your own the creation of captivating written, graphic, and video content

Maintain and safeguard the quality and consistency of content across multiple channels

Oversee the distribution of engaging content across various channels, such as websites, social media platforms (TikTok, Instagram, Reddit), and email newsletters

Own the launch assets of new products by driving with external brands and production agencies to produce high-quality, precisely crafted 3D renderings, lifestyle videos, photos, and compelling stories

Develop optimal strategies for effectively presenting product or technical features

Develop a content calendar that schedules all aspects of the creation and delivery of content throughout the year

Develop new web pages, write regular blog posts, and create a comprehensive knowledge base to enhance bottom-of-funnel conversion rates and achieve dominance in organic search keywords

Keep the website experience updated with the latest brand equity and content by collaborating with web designers and developers to implement modifications in layout, messaging, and copy

Monitor and analyze content performance metrics

Provide insights and recommendations to refine or pivot content strategies

Track ROI and adjust strategies to maximize business impact

Overseas a team of external content creators/agency, including writers, editors, and producers

Collaborate with cross-functional teams, including marketing, sales, and product development

Engage community (Reddit, Discord) discussion and drive engagement

Gather and synthesize community insights to inform product development and feature improvements

Document and report user experiences, challenges, and feature requests

Collaborate with the product team to refine the user experience based on community feedback

Qualification

Content strategyContent creationSEO best practicesTeam leadershipContent management systemsPerformance analysisStrategic thinkingEditing skillsInterpersonal skillsCommunication abilitiesStorytelling skills