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TikTok · 5 months ago

Global Product Marketing Lead, Targeting and Signals

San Jose, CA

Full-time

Onsite

Mid, Senior Level

$172K/yr - $350K/yr

4+ years exp

TikTok is the leading destination for short-form mobile video, aiming to inspire creativity and bring joy. The Global Product Marketing Lead will manage a team of product marketers to develop and promote ad solutions, driving growth and adoption of TikTok's advertising products while collaborating closely with various departments.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Lead a talented, motivated and high-performing Signals and Targeting PMM team. Provide mentorship, guidance and career development to members of the team

Develop strong C-level relationships and use market insights to inform client strategies to help clients grow their business and support our strategic priorities

Have a comprehensive understanding of advertising landscape - bonus points for direct Targeting or Signal product experience - and drive thought leadership internally and externally inclusive of past, present and future state perspective/changes

Identify and translate market opportunities and challenges into a well-defined team strategy that will accelerate the growth and adoption of TikTok's ad products

Influence cross-functional leadership to drive goal alignment and achieve our mission and strategy

Work towards bi-monthly OKRs such as revenue growth, new technology solutions, solution adoption and driving innovation

Provide external thought leadership as an industry expert

Qualification

Product marketing managementMarTech experienceOnline advertising knowledgeBusiness developmentData managementPeople managementAnalytical skillsProblem solvingCommunication skillsTeam leadership

Required

Many years of experience in product marketing management, business development, business strategy, or equivalent experience with at least 4+ years of people management experience

Experience in MarTech, Data Management and/or Advertising is a must

Strong knowledge of online advertising, branding, performance advertising and marketing frameworks

Experience influencing and partnering with senior stakeholders across organizations

Track record of developing and leading high-performance, nimble and exceptionally rigorous teams

Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities

Preferred

MBA or other relevant advanced degree

Problem solving and analysis experience solving business problems, individually or in a group setting

Benefits

Employees have day one access to medical, dental, and vision insurance

A 401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)