SATO America · 5 months ago
Channel Marketing Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
5+ years expSATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for developing and executing marketing programs that drive awareness, enablement, and demand generation within our indirect sales channels.
Information TechnologyInternetSoftwareTransportation
Responsibilities
Develop and execute channel marketing programs to support reseller, distributor, and alliance partner initiatives
Collaborate with sales and partner teams to create co-branded campaigns, partner toolkits, and promotional materials
Manage MDF (Market Development Funds) programs, including planning, approval workflows, execution, and ROI reporting
Create and maintain partner-facing collateral, such as sales enablement tools, case studies, and email templates
Track and analyze program performance metrics to optimize channel marketing effectiveness
Coordinate webinars, events, and trade shows in collaboration with partners and internal stakeholders
Support the onboarding and training of new partners through tailored marketing enablement content
Maintain the partner portal content and ensure up-to-date marketing resources are available
Develop distribution and VAR marketing plans and follow through on deliverables and timelines
Qualification
Required
5 years of experience in B2B marketing, with at least 2 years in channel or partner marketing
Strong understanding of indirect sales models and partner ecosystems
Proven ability to develop and execute multi-touch marketing campaigns
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Marketo)
Excellent written and verbal communication skills
Highly organized with strong project management skills and the ability to juggle multiple priorities
Bachelor's degree in Marketing, Business, Communications, or related field
Preferred
Knowledge of North American distributor companies in the AIDC space
Experience in technology or industrial markets
Knowledge of channel programs, incentives, and go-to-market strategies
Ability to work cross-functionally in a fast-paced, matrixed environment
Benefits
Competitive salary and performance-based bonuses
Comprehensive health and wellness benefits
A collaborative, supportive, and innovative team culture
Company
SATO America
SATO (TSE:6287) is a leading global provider of Auto-ID solutions that connect people, goods and information.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Stephen S.
President & CEO
Recent News
2024-04-06
Supply Chain Quarterly
2023-12-25
Company data provided by crunchbase