Avenue Z · 7 months ago
Social Media Buyer
Miami, FL
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $70K/yr
2+ years expAvenue Z is a leading marketing and communications agency specializing in AI optimization across various channels. They are seeking a Social Media Buyer to manage multi-channel paid social campaigns, collaborating with creative teams and analyzing performance to drive client results.
Artificial Intelligence (AI)BlockchainConsumer GoodsCryptocurrencyMedia and EntertainmentReal EstateSpace TravelVenture Capital
Responsibilities
Plan, execute, and optimize full-funnel paid social campaigns across platforms, including Meta, LinkedIn, TikTok, Snapchat, and other emerging channels
Develop targeting strategies based on data insights and audience research to reach the right customer segments and drive results across awareness, engagement, and conversion goals
Lead performance analysis using tools such as Meta Ads Manager, Shopify, Looker Studio and Google Analytics to uncover trends and provide proactive campaign optimizations and insights
Partner with creative teams to concept and develop ad content that aligns with brand messaging and performance objectives, offering input grounded in platform-specific best practices
Stay up-to-date with platform innovations, policy changes, and algorithm shifts to keep campaigns effective and competitive
Create and present campaign reports that include strategic insights, performance data, and optimization recommendations to both internal stakeholders and clients
Participate in strategic planning sessions and contribute ideas for innovative, data-backed campaign strategies
Help manage campaign budgets, pacing, and projections to ensure efficient media spend and alignment with client goals
Support junior team members and share knowledge to elevate overall team capability
Qualification
Required
A minimum of 2–3 years of experience managing paid social campaigns in an agency or in-house environment, with a clear track record of campaign ownership and optimization
Deep understanding of the paid social landscape and proficiency in tools such as Meta Ads Manager, LinkedIn Campaign Manager, and/or TikTok Ads Manager
Demonstrated ability to analyze data, interpret performance trends, and act on insights to improve KPIs
Familiarity with Google Analytics and UTM parameters for tracking and attribution
Strong understanding of creative best practices and how to collaborate with designers and content producers to create high-performing ads
Excellent time management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously
Strong verbal and written communication skills with client-facing experience preferred
Proficiency in Google Workspace (Docs, Sheets, Slides) and project management tools (e.g., Asana, Trello, or Teamwork)
Preferred
Experience with creative tools (e.g., Canva, Adobe Creative Suite, or Figma) is a plus
Benefits
Medical, Vision and Dental Plan
401(k) Plan + 4% Employer Match
Unlimited PTO
Flexible Working Hours
Hybrid & Collaborative Environment
Company-Wide & Team Events
Company
Avenue Z
Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jeffrey Herzog
Founder & CEO
Jonathan Snow
Co-Founder, Chief Innovation Officer & Managing Director, Miami
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