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Fanatics · 5 months ago

Sr. Manager, VIP Strategy and Growth

95 Morton St, New York, NY, 10014, US

Full-time

Onsite

Mid, Senior Level

$180K/yr - $200K/yr

4+ years exp

Fanatics Betting & Gaming is seeking a Senior Manager of VIP Strategy & Growth to optimize and expand their VIP program across the Fanatics Ecosystem. This role focuses on creating and executing a comprehensive VIP strategy that enhances customer loyalty and lifetime value through innovative experiences.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Build and evolve a VIP program that drives growth, engagement, and retention through exclusive benefits and cross-brand experiences across gaming, collectibles, and trading cards

Lead the development of joint VIP initiatives with other Fanatics owned entities to create seamless, value-rich experiences

Translate data-driven insights into growth opportunities tailored for high-value customer segments

Partner with internal teams and external partners to co-develop VIP experiences that elevate engagement and retention

Drive end-to-end execution of strategic projects, ensuring on-time delivery, stakeholder alignment, and effective resource coordination

Identify and implement process improvements that increase the effectiveness and scalability of the VIP organization’s growth efforts

Champion innovative loyalty strategies that support the broader goals of each business unit while driving value to our most loyal customers

Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives

Qualification

VIP strategy developmentCustomer behavior analysisStrategic project executionEngagement analyticsLoyalty program expertiseProblem-solvingCommunication skillsDetail-oriented

Required

4+ years in the betting, gaming, or a related consumer-facing industry, with a deep understanding of customer behavior, loyalty programs, and market dynamics

4+ years in strategic roles (e.g., business strategy, corporate development, growth strategy, or management consulting) with a proven track record of shaping and driving high-impact initiatives

Experience working with or alongside sportsbook and/or casino operations is highly desirable, especially within VIP or player development contexts

Self-motivated, highly detail-oriented, and strong problem-solving mindset with the ability to work independently

Excellent communication skills, with the ability to present data insights to both technical and non-technical stakeholders