FrieslandCampina · 1 week ago
B2C Sales Manager - Merida Yucatan Mexico (Candidate must reside in Yucatan)
Paramus, NJ
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expFrieslandCampina is a leading dairy company focused on nourishing by nature and providing better nutrition for the world. The Area Sales Manager – El Gallo Azul role involves expanding the iconic cheese brand in Mexico's traditional and foodservice channels, ensuring product availability and visibility while building strong relationships with distributors and customers.
DairyFood and BeverageFood ProcessingManufacturingNutritionOrganic Food
Responsibilities
Develop and execute a distribution strategy focused on the traditional trade and Foodservice channel
Ensure product availability and visibility in key regions and outlets
Build and maintain strong relationships with distributors / customers / chefs
Provide training and support to partners on product knowledge and brand positioning
Act as the main point of contact for all sales-related activities in your area
Set and monitor sales targets and distribution KPIs for your region
Drive sell-in and sell-out performance through effective planning and execution
Monitor stock levels, order cycles, and promotional activities
Gather insights from the field to inform commercial strategy
Track competitor activity and market trends in the traditional trade and foodservice channel
Report regularly on sales performance, opportunities, and challenges
Collaborate with the marketing team to support local activations and POS deployment
Build strong communities and activities around El Gallo Azul users (e.g. Marquesiteros, Chefs)
Ensure brand consistency and visibility at the point of sale
Qualification
Required
A strong background in sales, distribution, or trade marketing
Academic education: bachelor's degree in business, marketing, or related field
At least 8 years of experience in FMCG, preferably in food or dairy
Proven experience in managing and growing distribution in the traditional trade channel
Affinity with Foodservice channel
Strong negotiation and relationship-building skills
A hands-on, entrepreneurial mindset with a focus on execution
Experience working with sales targets, KPIs, and budget planning
Excellent organizational and communication skills
A team player who can work independently and collaboratively
Willingness to travel frequently within the region
Fluency in Spanish and proficiency in English
Benefits
Continuous learning and development
Training and knowledge-sharing
Company
FrieslandCampina
FrieslandCampina expects to benefit from the conversion of the market from loose to packaged dairy consumption.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$324.88M2024-10-17Debt Financing· $324.88M
Leadership Team
Chris Armstrong
Human Resources Business Partner
Robbin (Moss) Nejad
HR Business Partner / Director, HR-FCINA Shared Services
Recent News
2026-01-11
2025-12-22
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