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AAA Life Insurance Company · 5 months ago

Senior Digital Media Specialist

US-MI-Livonia

Full-time

Hybrid

Senior Level

5+ years exp

AAA Life Insurance Company is seeking a Senior Digital Media Specialist to lead the strategy, execution, and optimization of their paid media campaigns. The role requires expertise in digital advertising platforms and performance analysis, along with the ability to manage large-scale media budgets and cross-functional teams.

Financial ServicesInsuranceLife Insurance

H1B Sponsor Likely

Responsibilities

Own strategy and execution for paid media campaigns to meet aggressive sales and conversion targets

Provide advanced performance analysis and optimization recommendations based on KPIs and benchmarks

Lead strategic media planning discussions and present insights to internal stakeholders and leadership

Establish best practices for campaign setup, tracking, and reporting across all digital media channels

Oversee monthly budgets, manage large-scale media investments, and ensure spend alignment with ROI goals

Guide creative development by providing performance-informed briefs for copy, design, and video assets

Manage vendor relationships, ensuring accountability, innovation, and alignment with strategic objectives

Evaluate and recommend new advertising technologies, partners, and trends for testing and adoption

Lead the end-to-end process for contract management, compliance, and risk mitigation with new media vendors

Create executive-level dashboards and performance presentations for internal and external stakeholders

Mentor junior team members and contribute to departmental process improvements and knowledge sharing

Stay current with the latest trends in paid media, attribution modeling, privacy regulations, and martech platforms

Qualification

Digital advertising platformsCampaign analyticsMedia strategyGoogle AnalyticsMedia budget managementVendor relationship managementMicrosoft ExcelMentoringProject management

Required

Bachelor's degree in marketing, communications, business, or a related field

5–7+ years of experience in digital marketing and paid media management, ideally in a performance-driven environment

Demonstrated experience managing six-figure+ media budgets and cross-platform campaigns (Google Ads, Meta, Programmatic, etc.)

Advanced proficiency with Google Analytics, Google Tag Manager, and campaign attribution tools

Experience leading vendor relationships and negotiating media buys

Proficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred)

Ability to manage multiple projects simultaneously in a fast-paced environment

Preferred

Proficient in Microsoft Excel and other analytics/reporting tools (e.g., Tableau, Looker, Power BI preferred)

Benefits

Medical, Dental, Vision, Life and Disability coverage available day one

Pension Plan

Performance-based incentive plan

401k available with a Company match

Holidays and Paid Time Off

AAA Basic Membership

Company

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand.

Founded in 1969

Livonia, Michigan, USA

501-1000 employees

https://www.aaalife.com/

H1B Sponsorship

AAA Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (6)

2024 (7)

2023 (9)

2022 (3)

2021 (1)

2020 (1)