Adobe · 21 hours ago
Social Director, Creative Professional and Creator
San Jose, CA
Full-time
Hybrid
Director/Executive
$151K/yr - $268K/yrAdobe is a company focused on changing the world through digital experiences, empowering users to create exceptional digital content. The Director of Social Strategy for Creator and Creative Professional will lead the development and implementation of social marketing programs, collaborating with cross-functional teams to enhance audience engagement and drive business impact.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Develop and implement comprehensive social marketing programs in collaboration with cross-functional teams, including Product Marketing, Product Management, Brand, Communications, performance marketing, web and Community
Serve as the primary point of contact for integrating social strategies into larger marketing plans, working with multiple cross functional partners
Champion social for key audiences
A robust understanding of the creative profession and creator audiences
Can gather and use audience data to build audience-centric strategies that deliver business value
Drive platform/channel strategies to achieve brand consistency and optimize audience engagement across social platforms
Develop clear creative briefs that inspire world-class social creative
Pioneer innovative and new approaches to social marketing designed to drive awareness and product trial/use
Lead go-to-market strategies for product launches, balancing paid, owned, and earned media efforts
Write clear briefs for creatives that inspire and shape great social-first work
Partner with Growth & Measurement teams to assess the success of social and influencer initiatives, optimizing for return on investment and impact
Lead and mentor a team, fostering a culture of creativity, partnership, and accountability
Supervise social media budgets, ensuring efficient allocation to achieve campaign goals
Stay ahead of platform innovations to keep our creative applications across mobile, web, and desktop top of mind for social audiences
Qualification
Required
Proven experience in social media strategy and program management, preferably in a leadership role
Experience developing creative briefs
Deep understanding of social media platforms, trends, and audience engagement tactics
Strong communication and partnership skills to align cross-functional teams and collaborators
Demonstrated expertise in coordinating budgets and using data-driven insights for performance optimization
Ability to lead, inspire, and develop a high-performing team
Analytical mentality with the ability to measure, interpret, and act on performance metrics
Forward-thinking approach to identifying and using emerging social media trends and technologies
Benefits
Short-term incentives are in the form of the Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
Founded in 1982
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-09
2026-01-08
Company data provided by crunchbase