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Mindgruve · 2 days ago

Media Manager, Retail Commerce

Denver, CO

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Mindgruve is a global digital agency focused on accelerating business growth through marketing and digital transformation. The Retail Media Manager will manage and optimize media campaigns on retail media networks, collaborate with various teams, and mentor junior specialists to drive effective marketing strategies for clients.

AdvertisingAnalyticsBrand MarketingDigital MarketingDigital MediaE-CommerceEmail MarketingMarketingPredictive AnalyticsSEO

Responsibilities

Be the media lead for select clients, manage daily tasks, and drive strategy discussions for Retail Media clients and collaborate with Brand Managers on multi-channel retail media strategies for brand partners

Help brands to plan and develop a budget and then deliver campaigns according to KPIs agreed upon with the client

Provide guidance on product optimizations and catalog segmentation to ensure campaigns are set up for success and that all campaigns are meeting and exceeding client expectations

Manage keyword selection and optimal bid levels across available advertising options

Develop and manage daily, weekly, and monthly performance insights

Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights

Manage and deliver AMC cross platform insights and work with the programmatic team to build out custom audiences that are backed by search + DSP data

Actively learn new features within existing tools (e.g. Pacvue) to deliver best in class performance driven by AI

Assist in the collective planning for omni-channel promotional events and marketing activations with clients

Maintain a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients

Work with teams to identify new opportunities for clients under management, as well as work to quickly resolve any client issues

Help mentor and coach 1-2 Retail Media Specialists to achieve individual and team growth. Foster a culture of excellence, collaboration, and continuous improvement with the brand management team

Qualification

Amazon Search CampaignsAmazon DSPPacvueDigital MarketingSQLMicrosoft ExcelAnalytical SkillsProblem SolvingInterpersonal SkillsCollaboration

Required

2-3 years of hands-on experience managing Amazon Search Campaigns, Amazon DSP, Trade Desk, Stack Adapt, Walmart, or other ecommerce platforms a plus

2-3 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)

Strong understanding of Digital Marketing tenants and marketing journeys/funnels

Analytically minded & extremely detail oriented

Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment

Ability to self manage and adhere to deadlines in a fast paced environment

Proficiency in Microsoft Excel (i.e. vlookup, filtering, pivot tables)

Strong business interpersonal skills, both written and verbal

Problem solving—comfortable diving in and conducting analysis to create out of the box solutions