Front Row · 5 months ago
Director, Performance Marketing - Marketplace Partnership
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$130K/yr - $145K/yr
5+ years expFront Row is a company that partners with leading brands to accelerate their ecommerce growth. The director of performance marketing will lead the Amazon business and online marketplace expansion, focusing on revenue growth and client retention while collaborating with various teams to enhance the company's offerings.
AdvertisingContent CreatorsDigital Marketing
Responsibilities
Utilize your expertise in Amazon PPC marketing strategies to oversee campaigns from inception to execution
Evaluate team-member capacity and allocate new clients as needed
Oversee new client onboardings to guarantee an optimal experience by setting clear expectations and deliverables for full-funnel advertising
Deep understanding and mastery of Amazon search and DSP (Display) including, but not limited to self-service platform and handling managed services
Thorough understanding of various audiences (AMC Audience Builder), Premium Audience Insights, etc, and the ability to build and optimize target audiences on and off site
Assist Brand Strategy & additional internal teams in enhancing client value through comprehensive and insightful strategies across commerce operations and media
Offer timely, relevant feedback and coaching to team members to deliver an exceptional client experience
Partner with cross-functional teams to develop and implement scalable processes
Regularly review and optimize internal processes, projects, and meetings to enhance team efficiency and effectiveness
Collaborate with Managers and Senior Managers to build a strong talent pool by ensuring each team member has a tailored Individual Development Plan
Collaborate with internal and external stakeholders to evaluate performance and explore new opportunities
Manage account budgets, generate reports, and implement optimizations to align with client goals
Build and maintain strong client relationships, positioning yourself as the subject matter expert for Amazon paid strategies
Enhance Front Row's PPC offerings by training team members on tool utilization and insights
Assist in onboarding new hires, develop training plans, and design a scalable team structure
Work with the Front Row Marketing team and Amazon directly to create case studies
Analyze clients' business needs and objectives to develop targeted campaigns and ads in collaboration with the DSP Lead
Lead the PPC component of client calls and stay updated on brand initiatives and activations
Oversee budgets, report on revenue and leads, and regularly check account performance to make necessary optimizations
Research creative and audience performance, provide insights to clients, and request new assets as needed
Onboard new or existing clients by evaluating past performance and refining strategies
Help interview and onboard additional team members as needed in the future
Participate in Advertising department meetings and contribute to PPC related discussions
Advanced in Excel/Sheets (pivots, lookups), Google Slides, SQL, and Seller Central Reporting
A clear understanding of retail and marketplace platforms and functions on Amazon; experience with Vendor and/or Seller Central
Act as a client partner by providing business insights and supporting ad strategies
Support Brand Strategy with forecasting and strategy to ensure pacing, performance tracking, and KPIs are met to the best of our ability
Assist with the rollout of new features and platforms, and update training materials and resources
Qualification
Required
+5 years of hands-on experience with Amazon PPC
3p/1P Ad Management required
Strong knowledge and perspective on Amazon PPC, Amazon DSP, and AMC
Thought Leadership - Engage in discussions about new features, opportunities, and best practices
Years managing a team of people (ideally 3+ direct reports)
Agency/Aggregator experience is a plus
Experience in Amazon Marketing Cloud (AMC) with hand on keyboard experience with ad tech platforms
Benefits
Health, dental, and vision
PTO
Summer Fridays
Wellness and commuter benefits
Work with a fun, consultative team of experts
Company
Front Row
Front Row is a digital marketing agency that offers content creation, e-commerce management, and market distribution solutions. It is a sub-organization of Front Row Group.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Alex Michail
Chief Financial Officer
Aimee Tran
Executive Assistant to CEO and Presidents
Recent News
2025-10-14
2025-07-11
Company data provided by crunchbase