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Stanford University · 5 months ago

Business Development and Marketing Associate for Life Sciences

Stanford, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$155K/yr - $182K/yr

8+ years exp

Stanford University is seeking a Business Development and Marketing Associate for Life Sciences to enhance the Office of Technology Licensing's efforts in promoting Stanford's intellectual property. The role involves developing marketing campaigns, engaging with industry partners, and managing communication strategies to effectively promote Stanford technologies.

EducationHigher EducationUniversities

Growth Opportunities

Responsibilities

Develop, manage and execute strategic marketing plans/programs to meet business objectives

Create and manage the execution of integrated communication strategy which leverages the brand strategy, incorporating appropriate channels (i.e., web, print, email, online)

Define and conduct market research, including competitive benchmarking, identification of market opportunities, and campaign/program/service/event analysis. Use the results to make strategic decisions

Communicate marketing plans across the organization and/or university to educate and influence stakeholders

Build partnerships with other school, department, product, service, program, and event and/or channel managers

May oversee event management to support marketing objectives

Manage key vendor and consultant relationships

Scope and manage project/program budget(s)

May oversee interns and other contingent staff; provide staff training

Qualification

Business DevelopmentMarketing StrategyMarket ResearchLife SciencesProject ManagementCommunication SkillsPresentation SkillsOrganizational Skills

Required

Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience

Demonstrated ability to work effectively with senior leaders and experience presenting to senior management

Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning

Demonstrated experience in integrated marketing strategy and execution across marketing channels including digital and print

Demonstrated application of market research and data analysis

Excellent project manager with the ability to manage multiple projects simultaneously

Excellent written and oral communication and engaging presentation skills

Highly organized, detail oriented, and deadline-driven work approach

Preferred

Bachelor's degree in Life Sciences and 8 years of relevant experience in Academic Technology Transfer or combination of education and industry business development and/or marketing experience

Advanced degree preferred