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Stuut · 5 months ago

Demand Generation, Lead

New York City

Full-time

Onsite

Senior Level, Lead/Staff

Stuut-ai is transforming accounts receivable for B2B companies, focusing on making collections smarter and faster. They are seeking a Demand Generation Lead to create innovative marketing strategies that effectively engage midmarket CFOs and finance leaders, leveraging both digital and unconventional marketing tactics.

Artificial Intelligence (AI)Financial ServicesFinTechSoftware

Responsibilities

Design Targeted Campaigns: Build and launch account-based marketing programs for finance buyers at midmarket industrial companies

Experiment Offline: Test and scale non-digital tactics such as direct mail, high-touch gifting, and conference follow-up kits

Partner with Sales: Collaborate on targeted outreach programs that increase lead-to-opportunity conversion rates

Measure What Matters: Stand up marketing analytics and attribution systems to track ROI and channel performance

Reach the Unreachable: Create campaigns designed for a non-digital-native audience, tailoring messaging and delivery to meet CFOs where they are

Qualification

Demand generationAccount-based marketingMarketing analyticsB2B marketing experienceAI-powered toolsCollaboration with SalesAnalytical skillsIterative testingCreative thinking